DSMN8

DSMN8 is an employee advocacy platform covering content distribution to employees, an executive influencer programme and supporting education, including a free employee advocacy course the vendor publishes openly.

Offering a free course alongside the product is a sensible response to how these programmes actually fail. Advocacy software is straightforward, but running a successful programme requires understanding what content employees will genuinely share, how to make participation worth their while, and how to avoid the corporate tone that makes a post obviously scripted. Buyers frequently acquire the software without that knowledge and conclude the tool did not work.

The executive influencer strand recognises that a leader's personal presence functions differently from staff sharing. It carries more weight per post and needs a different content approach, so treating it as its own programme rather than as one more employee account is right.

Publishing a ninety second tour is a small thing that says something useful about the product: advocacy tools are bought by marketers who must then persuade colleagues to install them, so being immediately comprehensible is a real requirement rather than a marketing nicety.