Pulsar Platform

Pulsar Platform is an audience intelligence and social listening product built to go beyond conventional listening and media monitoring, examining how different communities engage with the same topic and where a brand fits among them.

The distinction Pulsar draws between listening and audience intelligence is real rather than semantic. Conventional social listening counts mentions of a brand and scores their sentiment, which tells you the volume and tone of what was said and almost nothing about who said it or why. Audience intelligence starts from the communities instead, so the same conversation can be read differently depending on which group is having it, and that is usually where the actionable part sits.

The company grounds this in fifteen years of studying virality across hundreds of marketing and communications campaigns, and states the conclusion plainly: everything starts and ends with the audience, and synchronising marketing with the behaviours, perceptions and language of that audience is what gives a campaign its best chance. That is a defensible position for a product built around segmenting people rather than counting posts.

The reasoning behind it is the fragmentation of the media environment. As channels multiply and cultural cycles accelerate, a single brand-level sentiment score averages away exactly the differences that matter, because a brand can be gaining ground in one community while losing it in another and the aggregate shows nothing. The product line covers Pulsar TRAC for research, CORE, TRENDS for trend analysis, Crisis Oracle for reputation risk and CLEAR, applied to social listening, audience insights, trend analysis, brand reputation and campaign analysis. Rates are not published.