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Adobe Target

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Enterprise A/B testing, personalization and AI-driven optimization within Adobe Experience Cloud

Website Optimization Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is Adobe Target?

Adobe Target is Adobe's testing and personalization solution within Adobe Experience Cloud, used to tailor web, mobile and app experiences at scale. It supports A/B testing, multivariate testing, rules-based targeting and geo-targeting, along with AI-driven capabilities like Auto-Target and Automated Personalization, which use a Random Forest machine learning algorithm to automatically select the best content for each visitor based on behavioral data.

Adobe Target does not publish self-serve pricing. It is sold through Adobe's sales team as a customized quote based on factors such as traffic or server call volume, the feature package (Standard or Premium), and integration with other Adobe Experience Cloud products. No free trial or free plan is available, and implementation typically involves separate setup and training costs.

Key Features of Adobe Target

Adobe Target lists 8 documented features, including A/B and multivariate testing, Automated Personalization using Random Forest ML and Auto-Target for automatic experience optimization. The list below covers what the product does rather than how it is marketed.

  • A/B and multivariate testing
  • Automated Personalization using Random Forest ML
  • Auto-Target for automatic experience optimization
  • Rules-based and geo-targeting
  • Experience Targeting (XT) audiences
  • Server-side optimization and API access
  • Recommendations engine
  • Deep integration with Adobe Experience Cloud and Adobe Analytics

Adobe Target Pricing

Adobe Target lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Based on server calls/traffic and package (Standard or Premium)

Request pricing

Sales-led, quote-based pricing with no published self-serve tiers; the official pricing page routes to a sales contact form.

Adobe Target Specifications

Adobe Target is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Adobe Analytics, Adobe Experience Platform, Adobe Campaign, Adobe Audience Manager
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
business.adobe.com

Adobe Target Videos

Adobe Target Screenshots

Adobe Target screenshot 1

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Adobe Target FAQs

Adobe Target uses custom, quote-based pricing tied to factors like traffic or server call volume and the feature package selected. It is not listed publicly and requires contacting Adobe sales.

No, Adobe Target does not currently offer a free trial or free version.

Both use a Random Forest machine learning algorithm to select the best experience for each visitor; Automated Personalization is part of the Target Premium package, while Auto-Target is used within standard A/B activities.

It works standalone but is designed to integrate closely with Adobe Experience Cloud tools such as Adobe Analytics and Adobe Experience Platform for deeper data and personalization capabilities.