Dynamic Yield

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What is Dynamic Yield?

Dynamic Yield is an enterprise personalization and experimentation platform used by large brands to tailor web, app, email and offsite experiences in real time. Its AdaptML decision engine combines machine learning models for next-item prediction, intent profiling and visual similarity to power product recommendations, and the platform also supports classic A/B testing, multi-armed bandits and affinity-based allocation. Dynamic Yield has been owned by Mastercard since 2022.

Dynamic Yield does not publish self-serve pricing tiers or a public pricing page. Costs are quote-based and depend on factors such as traffic volume and the number of active tests or personalization campaigns, and prospective customers must contact sales for a proposal. No free trial or free plan is offered.

Key Features of Dynamic Yield

Here are the powerful features that make Dynamic Yield stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Real-time 1:1 personalization engine
  • AI-powered product recommendations (AdaptML)
  • A/B testing, multi-armed bandits and affinity allocation
  • Visual experience editor
  • Omnichannel orchestration (web, app, email, offsite display)
  • Customer segmentation and behavioral targeting
  • Recommendation rules based on inventory, price and context
  • Server-side and client-side experimentation

Dynamic Yield Pricing

Here are the pricing plans for Dynamic Yield. Choose the plan that best fits your requirements and budget.

Custom

Custom

Based on traffic and number of active tests/campaigns

Enterprise-only, quote-based pricing with no published self-serve tiers. Contact sales for a proposal.

Dynamic Yield Specifications

Get a closer look at the technical specifications and system requirements for Dynamic Yield. Find out if it's compatible with your operating system and other software.

Software Tagline :
Enterprise personalization, recommendations and experimentation platform owned by Mastercard
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • enterprises
Available Support :
  • email
  • phone
  • live support
  • training
  • tickets
Integrations :
Salesforce Commerce Cloud, Shopify Plus, Google Analytics, Segment, mParticle, Braze
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
No
Free Plan Available :
No
Customization Available :
Yes

Dynamic Yield Videos

Dynamic Yield Screenshots

Overall Dynamic Yield Reviews

Here's our unbiased review of Dynamic Yield. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Dynamic Yield Pros and Cons

Dynamic Yield FAQs

Dynamic Yield does not publish pricing. Costs are custom quoted based on traffic volume and the number of active tests or personalization campaigns; prospective customers must contact sales.

Dynamic Yield has been owned by Mastercard since acquiring the company in 2022.

No, Dynamic Yield does not offer a public free trial or free plan; it is sold directly through its sales team.

AdaptML is Dynamic Yield's decision engine that combines several machine learning models, including next-item prediction, intent profiling and visual similarity, to personalize recommendations in real time.