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Apollo.io

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AI sales platform combining a B2B contact database, outreach automation, and deal execution

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is Apollo.io?

Apollo.io is an AI sales platform that combines a B2B contact database with outreach automation and deal execution tools for revenue teams. Its database covers more than 210 million contacts and 35 million companies, searchable through the web app or a Chrome extension. Sales teams use Apollo to build multichannel outbound sequences across email, calls, and LinkedIn, qualify inbound leads, and manage pipeline and deals, with conversation intelligence that records calls and generates AI summaries.

Founded in 2015 and headquartered in San Francisco, Apollo is used by startups through large enterprises, including Ernst and Young, Oracle, and Lyft. It offers a free Starter plan, paid Basic and Professional plans billed per user, and custom Enterprise pricing; paid tiers include a free trial. Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, and Marketo, and provides a public REST API on all plans.

Key Features of Apollo.io

Apollo.io lists 9 documented features, including B2B contact and company database (210M+ contacts, 35M+ companies), AI-powered multichannel outbound sequences across email, calls, and LinkedIn and Inbound lead qualification and routing. The list below covers what the product does rather than how it is marketed.

  • B2B contact and company database (210M+ contacts, 35M+ companies)
  • AI-powered multichannel outbound sequences across email, calls, and LinkedIn
  • Inbound lead qualification and routing
  • Conversation intelligence with call recording and AI summaries
  • Built-in deal and pipeline management
  • Workflow automation and lead scoring
  • Chrome extension for prospecting
  • Data enrichment and email verification
  • Public REST API available on all plans

Apollo.io Pricing

Apollo.io lists 4 plans. Three carry a published figure, from Free to $99; the rest are quoted on request.

Free

Free

Forever-free Starter plan with limited credits, limited access to the contact database, and Gmail-only email sending.

Basic

$49 per user/month

Basic sales intelligence tools with contact access, CRM integrations, and email automation.

Professional

$99 per user/month

Advanced sales automation, engagement tracking, and AI-driven insights.

Enterprise

Custom

minimum 3 users

Fully customizable plan with dedicated support, advanced analytics, and expanded API access.

Apollo.io Specifications

Apollo.io is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, Gmail, Microsoft Outlook, Zapier
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
apollo.io

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Apollo.io Comparisons

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Apollo.io FAQs

Trial plans include 50 credits, 5 mobile credits, and most features of the selected plan.

You can convert to a paid plan or downgrade to the free Starter plan, which remains available indefinitely.

Yes, Apollo is used by companies including Ernst and Young, Oracle, and Lyft.

Yes, Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, and LinkedIn.

No, all accounts can send emails, but free accounts can only connect a Gmail address.