ConvertKit (Kit)

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What is ConvertKit (Kit)?

Kit, formerly known as ConvertKit, is an email marketing platform built specifically for online creators such as bloggers, newsletter writers, course creators, podcasters, and musicians. It provides tools for building an email list through customizable landing pages and signup forms, sending newsletters and broadcasts, and automating subscriber journeys with a visual automation builder based on tags, segments, and triggers such as purchases or link clicks.

Beyond email delivery, Kit includes commerce features that let creators sell digital products, memberships, and paid newsletter subscriptions directly through the platform using Stripe, along with a Creator Network for cross-promotion and paid subscriber recommendations. The platform offers a free plan for up to 10,000 subscribers and paid tiers that add unlimited automations, deliverability reporting, engagement scoring, and priority support as subscriber counts and needs grow.

Key Features of ConvertKit (Kit)

Here are the powerful features that make ConvertKit (Kit) stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Visual email automation builder with tag and segment triggers
  • Customizable landing pages and signup forms
  • Email broadcast and newsletter sending with a drag-and-drop designer
  • Subscriber tagging and segmentation
  • Digital product and subscription commerce with Stripe payments
  • Paid newsletter subscriptions and tip jars
  • Creator Network for cross-promotion and paid subscriber recommendations
  • A/B testing for emails and subject lines
  • Deliverability reporting and engagement scoring (Pro)
  • Integrations via the Kit App Store (Shopify, Canva, Circle, Patreon, and more)

ConvertKit (Kit) Pricing

Here are the pricing plans for ConvertKit (Kit). Choose the plan that best fits your requirements and budget.

Newsletter

Free

Up to 10,000 subscribers

Unlimited landing pages, forms, and email broadcasts; 1 automation; audience tagging and segmentation; digital product sales; includes Kit branding.

Creator

$39/month

Up to 1,000 subscribers (price scales with list size)

Billed monthly at $39/mo, or $390/year (about $33/mo) when billed annually, saving $78/year. Includes everything in Newsletter plus unlimited automations and sequences, A/B testing, polls, SMS marketing, RSS campaigns, branding removal, and 24/7 support.

Creator Pro

$79/month

Up to 1,000 subscribers (price scales with list size)

Billed monthly at $79/mo, or $790/year (about $66/mo) when billed annually, saving $158/year. Includes everything in Creator plus Subscriber Signals, engagement analytics, unlimited team users, deliverability reporting, engagement scoring, advanced A/B testing, Facebook custom audiences, and priority 24/7 support.

ConvertKit (Kit) Specifications

Get a closer look at the technical specifications and system requirements for ConvertKit (Kit). Find out if it's compatible with your operating system and other software.

Software Tagline :
Email marketing, automation, and monetization software built for online creators
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
Available Support :
  • email
  • live support
  • tickets
Integrations :
Kit connects with third-party tools through its Kit App Store, including Shopify, Canva, Circle, Patreon, Transistor, SavvyCal, GIPHY, Zapier, and WordPress, among others.
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

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Alternatives

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ConvertKit (Kit) Comparisons

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Overall ConvertKit (Kit) Reviews

Here's our unbiased review of ConvertKit (Kit). Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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ConvertKit (Kit) Pros and Cons

ConvertKit (Kit) FAQs

Yes. Kit's Newsletter plan is free for up to 10,000 subscribers and includes unlimited landing pages, forms, email broadcasts, one automation, and digital product sales, though it carries Kit branding.

Creator adds unlimited automations and sequences, A/B testing, SMS marketing, RSS campaigns, and removal of Kit branding. Creator Pro adds Subscriber Signals engagement analytics, deliverability reporting, engagement scoring, unlimited team users, Facebook custom audiences, and priority 24/7 support.

Yes. Paid plan prices scale with subscriber list size. For example, the Creator plan starts at $39/month for up to 1,000 subscribers and increases as the list grows.

Yes. Kit's Commerce feature lets creators sell digital products, courses, memberships, and paid newsletter subscriptions directly, with payments processed through Stripe.

Yes. Kit offers a 14-day free trial of its paid Creator and Creator Pro plans, and no credit card is required to start.

Yes. ConvertKit rebranded to Kit in 2024 while keeping the same underlying platform and continuing to serve creators with email marketing, automation, and monetization tools.