Omnisend
What is Omnisend?
Omnisend is a marketing automation platform built specifically for ecommerce businesses, combining email, SMS, and web push notifications in one tool. It offers a drag and drop email builder, pre-built automation workflows for welcome series and abandoned cart recovery, audience segmentation based on shopping behavior, and popup and signup forms. The platform integrates natively with Shopify, WooCommerce, BigCommerce, Wix, and WordPress, syncing product, customer, and order data to support product recommendations and revenue reporting.
Omnisend includes AI features for subject line and copy generation, send time optimization, and audience segmentation. Reporting tools track campaign performance, click behavior, and sales attribution across channels. It offers a free plan with no credit card required, and paid Standard and Pro plans that scale in price with contact list size. SMS sending is available as an add on with volume based pricing, limited to the Pro plan for new subscribers as of May 2026.
Key Features of Omnisend
Here are the powerful features that make Omnisend stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Drag and drop email builder with 350+ templates
- Pre-built automation workflows (welcome series, abandoned cart, post-purchase)
- SMS marketing with volume-based pricing
- Web push notifications
- Advanced audience segmentation based on shopping and campaign behavior
- Customizable popups and signup forms
- Omnisend AI for copywriting, send-time optimization, and segmentation
- Product recommendation engine
- Real-time sales and performance reporting with revenue attribution
- A/B testing for subject lines and sender names
Omnisend Pricing
Here are the pricing plans for Omnisend. Choose the plan that best fits your requirements and budget.
Free
Free
Up to 250 contacts, 500 emails/month, 500 web push notifications/month
All core features included; no credit card required; Omnisend branding included
Standard
$16/month
Starting tier for up to 500 contacts, scales with contact count (contact count x 12 emails/billing cycle)
Unlimited web push notifications, no branding option, 24/7 support; discounted to $11.20/month with 3-month prepay. SMS not available on Standard for subscribers who joined on or after May 4, 2026
Pro
$59/month
Starting tier, scales with contact count
Unlimited monthly emails and web push notifications, SMS add-on starting at $0.007/SMS (volume-based), advanced AI personalization and reporting, dedicated Account Expert for $400+/month spend; discounted to $41.30/month with 3-month prepay
Custom
Custom
150,000+ contacts
Custom contact and email volume pricing, available after consultation with sales
Omnisend Specifications
Get a closer look at the technical specifications and system requirements for Omnisend. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- agencies
- live support
Omnisend Videos
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Omnisend Comparisons
Compare Omnisend with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Omnisend Reviews
Here's our unbiased review of Omnisend. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.