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Omnisend

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Email, SMS, and web push marketing automation built for ecommerce brands

Email Marketing Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Not offered
  • Best for Startups, SMEs, Agencies

What is Omnisend?

Omnisend is a marketing automation platform built specifically for ecommerce businesses, combining email, SMS, and web push notifications in one tool. It offers a drag and drop email builder, pre-built automation workflows for welcome series and abandoned cart recovery, audience segmentation based on shopping behavior, and popup and signup forms. The platform integrates natively with Shopify, WooCommerce, BigCommerce, Wix, and WordPress, syncing product, customer, and order data to support product recommendations and revenue reporting.

Omnisend includes AI features for subject line and copy generation, send time optimization, and audience segmentation. Reporting tools track campaign performance, click behavior, and sales attribution across channels. It offers a free plan with no credit card required, and paid Standard and Pro plans that scale in price with contact list size. SMS sending is available as an add on with volume based pricing, limited to the Pro plan for new subscribers as of May 2026.

Key Features of Omnisend

Omnisend lists 10 documented features, including Drag and drop email builder with 350+ templates, Pre-built automation workflows (welcome series, abandoned cart, post-purchase) and SMS marketing with volume-based pricing. The list below covers what the product does rather than how it is marketed.

  • Drag and drop email builder with 350+ templates
  • Pre-built automation workflows (welcome series, abandoned cart, post-purchase)
  • SMS marketing with volume-based pricing
  • Web push notifications
  • Advanced audience segmentation based on shopping and campaign behavior
  • Customizable popups and signup forms
  • Omnisend AI for copywriting, send-time optimization, and segmentation
  • Product recommendation engine
  • Real-time sales and performance reporting with revenue attribution
  • A/B testing for subject lines and sender names

Omnisend Pricing

Omnisend lists 4 plans. Three carry a published figure, from Free to $59; the rest are quoted on request.

Free

Free

Up to 250 contacts, 500 emails/month, 500 web push notifications/month

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All core features included; no credit card required; Omnisend branding included

Standard

$16/month

Starting tier for up to 500 contacts, scales with contact count (contact count x 12 emails/billing cycle)

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Unlimited web push notifications, no branding option, 24/7 support; discounted to $11.20/month with 3-month prepay. SMS not available on Standard for subscribers who joined on or after May 4, 2026

Pro

$59/month

Starting tier, scales with contact count

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Unlimited monthly emails and web push notifications, SMS add-on starting at $0.007/SMS (volume-based), advanced AI personalization and reporting, dedicated Account Expert for $400+/month spend; discounted to $41.30/month with 3-month prepay

Custom

Custom

150,000+ contacts

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Custom contact and email volume pricing, available after consultation with sales

Omnisend Specifications

Omnisend is available on web app. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Live Support
Integrations
Shopify, WooCommerce, BigCommerce, Wix, WordPress, Google Ads, Meta for Business, ShipStation, Zapier, and 220+ apps via the Omnisend App Market
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
omnisend.com

Omnisend Videos

Omnisend Screenshots

Omnisend screenshot 1

Omnisend Comparisons

Side by side comparisons of Omnisend against 3 other Email Marketing Software options listed here.

Omnisend
Sender
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Omnisend
Substack
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Omnisend
ActiveCampaign
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Omnisend FAQs

Yes. Omnisend's Free plan costs $0/month, supports up to 250 contacts, 500 emails/month, and 500 web push notifications/month, and requires no credit card to sign up.

Standard plans start at $16/month and Pro plans start at $59/month when billed monthly, both scaling in price as your contact list grows. Paying 3 months upfront gives roughly a 30% discount. A Custom plan is available for lists of 150,000+ contacts.

Yes, SMS is available as an add-on with volume-based pricing starting at $0.007 per message. For accounts that subscribed to a paid plan on or after May 4, 2026, SMS is only available on the Pro plan.

Omnisend has native integrations with Shopify, WooCommerce, BigCommerce, Wix, and WordPress, plus 220+ additional integrations through its App Market, including Google Ads, Meta for Business, ShipStation, and Zapier.

Omnisend does not advertise a traditional time-limited free trial for paid plans. Instead, it offers an indefinite Free plan so users can try core features before upgrading to Standard or Pro.

Omnisend offers 24/7 live chat and email support across all plans, with a dedicated Account Expert available to customers spending $400 or more per month on Standard or Pro plans.