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Constant Contact

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Email marketing and automation platform for small businesses, with SMS, social posting, and e-commerce tools

Email Marketing Software
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  • Deployment Cloud Based
  • Starting price $12/month
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Constant Contact?

Constant Contact is an email marketing platform built for small businesses, nonprofits, and marketing teams. It provides a drag and drop email editor, hundreds of templates, contact management with list segmentation, and marketing automation for welcome series, resends to non-openers, and drip campaigns. Higher tiers add A/B subject line testing, dynamic content blocks, custom automation paths, SEO tools, SMS messaging, and an Ad Manager for Facebook, Instagram, and TikTok ads.

The platform includes analytics such as open and click tracking, click-to-open rate, and visual heat maps showing where recipients click inside an email. It integrates with hundreds of third party apps, including Shopify, WooCommerce, WordPress, Salesforce, and Zapier, to sync contacts and support e-commerce features like abandoned cart emails. Constant Contact also offers event registration tools and the ability to repurpose email content into social media posts. It is available as a web app and through iOS and Android mobile apps.

Key Features of Constant Contact

Constant Contact lists 10 documented features, including Drag-and-drop email editor with professionally designed templates, Marketing automation (welcome series, resends to non-openers, custom automation paths) and Contact management and list segmentation with dynamic content blocks. The list below covers what the product does rather than how it is marketed.

  • Drag-and-drop email editor with professionally designed templates
  • Marketing automation (welcome series, resends to non-openers, custom automation paths)
  • Contact management and list segmentation with dynamic content blocks
  • A/B testing for subject lines
  • Analytics and reporting including open/click tracking and visual click heat maps
  • SMS marketing (Standard and Premium plans)
  • Social media posting and social ad management (Facebook, Instagram, TikTok)
  • Event registration and management tools
  • SEO and website tracking tools (Premium plan)
  • Integrations with Shopify, WooCommerce, WordPress, Salesforce, and hundreds of other apps

Constant Contact Pricing

Constant Contact lists 4 plans. Three carry a published figure, from $12 to $80; the rest are quoted on request.

Lite

$12/month

500 contacts (price scales with list size)

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Drag-and-drop templates, welcome automation, event registration, 1 user, 1GB storage, 1 active automation path

Standard

$35/month

500 contacts (price scales with list size)

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Everything in Lite plus A/B testing, behavioral segmentation, custom automation workflows, pre-built automations, drill-down reporting, 3 users, 10GB storage, 3 active automation paths

Premium

$80/month

500 contacts (price scales with list size)

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Everything in Standard plus dynamic content, unlimited active automation paths, advanced segmentation, SEO tools, dedicated Ad Manager, SMS marketing, unlimited users, 25GB storage

Custom

Custom

50,000+ contacts

Request pricing

Custom pricing available for very large contact lists; contact sales

Constant Contact Specifications

Constant Contact is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Phone
  • Live Support
  • Training
Integrations
Integrates with hundreds of third-party applications including Shopify, WooCommerce, WordPress, Wix, Squarespace, Etsy, Salesforce, and Zapier for CRM sync, e-commerce automation (e.g. abandoned cart emails), and lead capture forms.
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
constantcontact.com

Constant Contact Videos

Constant Contact Screenshots

Constant Contact screenshot 1

Constant Contact Comparisons

Side by side comparisons of Constant Contact against 3 other Email Marketing Software options listed here.

Constant Contact
ConvertKit (Kit)
VS
Constant Contact
Drip
VS
Constant Contact
Emma by Marigold
VS

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Constant Contact FAQs

No, Constant Contact does not offer a permanent free plan. It offers a free trial period, after which users must choose a paid plan starting with the Lite tier.

Pricing starts at $12/month for the Lite plan, $35/month for Standard, and $80/month for Premium, each based on a 500-contact list. Prices increase as your contact list grows. Annual prepayment gets a 15% discount, and nonprofits can get up to 30% off.

Lite covers basic email creation and automation for one user. Standard adds A/B testing, behavioral segmentation, custom automation workflows, and supports 3 users. Premium adds unlimited users, dynamic content, unlimited automation paths, SEO tools, SMS marketing, and a dedicated Ad Manager.

Yes, SMS/text messaging is available as part of the Standard and Premium plans, and can also be added as a paid add-on starting around $10/month on lower tiers.

Yes, Constant Contact integrates with Shopify, WooCommerce, Wix, Squarespace, and Etsy to sync products and customers, enabling features like automated abandoned cart emails and SMS reminders.

Yes, Constant Contact offers mobile apps for both iOS and Android in addition to its web-based platform.