Constant Contact

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What is Constant Contact?

Constant Contact is an email marketing platform built for small businesses, nonprofits, and marketing teams. It provides a drag and drop email editor, hundreds of templates, contact management with list segmentation, and marketing automation for welcome series, resends to non-openers, and drip campaigns. Higher tiers add A/B subject line testing, dynamic content blocks, custom automation paths, SEO tools, SMS messaging, and an Ad Manager for Facebook, Instagram, and TikTok ads.

The platform includes analytics such as open and click tracking, click-to-open rate, and visual heat maps showing where recipients click inside an email. It integrates with hundreds of third party apps, including Shopify, WooCommerce, WordPress, Salesforce, and Zapier, to sync contacts and support e-commerce features like abandoned cart emails. Constant Contact also offers event registration tools and the ability to repurpose email content into social media posts. It is available as a web app and through iOS and Android mobile apps.

Key Features of Constant Contact

Here are the powerful features that make Constant Contact stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Drag-and-drop email editor with professionally designed templates
  • Marketing automation (welcome series, resends to non-openers, custom automation paths)
  • Contact management and list segmentation with dynamic content blocks
  • A/B testing for subject lines
  • Analytics and reporting including open/click tracking and visual click heat maps
  • SMS marketing (Standard and Premium plans)
  • Social media posting and social ad management (Facebook, Instagram, TikTok)
  • Event registration and management tools
  • SEO and website tracking tools (Premium plan)
  • Integrations with Shopify, WooCommerce, WordPress, Salesforce, and hundreds of other apps

Constant Contact Pricing

Here are the pricing plans for Constant Contact. Choose the plan that best fits your requirements and budget.

Lite

$12/month

500 contacts (price scales with list size)

Drag-and-drop templates, welcome automation, event registration, 1 user, 1GB storage, 1 active automation path

Standard

$35/month

500 contacts (price scales with list size)

Everything in Lite plus A/B testing, behavioral segmentation, custom automation workflows, pre-built automations, drill-down reporting, 3 users, 10GB storage, 3 active automation paths

Premium

$80/month

500 contacts (price scales with list size)

Everything in Standard plus dynamic content, unlimited active automation paths, advanced segmentation, SEO tools, dedicated Ad Manager, SMS marketing, unlimited users, 25GB storage

Custom

Custom

50,000+ contacts

Custom pricing available for very large contact lists; contact sales

Constant Contact Specifications

Get a closer look at the technical specifications and system requirements for Constant Contact. Find out if it's compatible with your operating system and other software.

Software Tagline :
Email marketing and automation platform for small businesses, with SMS, social posting, and e-commerce tools
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
Available Support :
  • email
  • phone
  • live support
  • training
Integrations :
Integrates with hundreds of third-party applications including Shopify, WooCommerce, WordPress, Wix, Squarespace, Etsy, Salesforce, and Zapier for CRM sync, e-commerce automation (e.g. abandoned cart emails), and lead capture forms.
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Constant Contact Videos

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Alternatives

Explore alternative software options that can fulfill similar requirements as Constant Contact. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Constant Contact Comparisons

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Overall Constant Contact Reviews

Here's our unbiased review of Constant Contact. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Constant Contact Pros and Cons

Constant Contact FAQs

No, Constant Contact does not offer a permanent free plan. It offers a free trial period, after which users must choose a paid plan starting with the Lite tier.

Pricing starts at $12/month for the Lite plan, $35/month for Standard, and $80/month for Premium, each based on a 500-contact list. Prices increase as your contact list grows. Annual prepayment gets a 15% discount, and nonprofits can get up to 30% off.

Lite covers basic email creation and automation for one user. Standard adds A/B testing, behavioral segmentation, custom automation workflows, and supports 3 users. Premium adds unlimited users, dynamic content, unlimited automation paths, SEO tools, SMS marketing, and a dedicated Ad Manager.

Yes, SMS/text messaging is available as part of the Standard and Premium plans, and can also be added as a paid add-on starting around $10/month on lower tiers.

Yes, Constant Contact integrates with Shopify, WooCommerce, Wix, Squarespace, and Etsy to sync products and customers, enabling features like automated abandoned cart emails and SMS reminders.

Yes, Constant Contact offers mobile apps for both iOS and Android in addition to its web-based platform.