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LiveRamp

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Data collaboration and enterprise identity for marketing activation

Identity Resolution Software
  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is LiveRamp?

LiveRamp resolves identity for marketing purposes, which is a different problem from resolving it for risk or data management. The platform is built around data collaboration: connecting a brand's first-party data to publishers, agencies and media platforms so audiences can be activated and measured without raw customer records changing hands.

Its footprint across the ecosystem is the practical advantage, since identity resolution for advertising is only as good as the destinations it reaches. LiveRamp works with brands, agencies, publishers, data sellers and technology platforms, and recently added Meta to its Cross-Media Intelligence offering. Capability spans enterprise identity, consumer data strategy, media activation and optimisation, measurement and analytics, and data monetisation, with agentic AI orchestration layered over it. Unusually for an enterprise platform, a pricing page is published.

Key Features of LiveRamp

  • Resolve identity across marketing channels
  • Collaborate on data without sharing raw records
  • Activate audiences across media platforms
  • Measure campaigns across channels
  • Connect first-party data to publishers
  • Support agencies managing multiple brands
  • Help data sellers monetise their assets
  • Apply agentic AI orchestration to workflows
  • Reach Meta through Cross-Media Intelligence
  • Serve retail, finance, healthcare and automotive

LiveRamp Pricing

Custom

Custom

Pricing page published; quoted per deployment

Free Trial

LiveRamp publishes a pricing page rather than hiding cost entirely, though enterprise deployments are quoted against data volumes, destinations and modules taken.

LiveRamp Specifications

Software Tagline :
Data collaboration and enterprise identity for marketing activation
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • enterprises
Available Support :
  • email
  • phone
  • training
  • tickets
Integrations :
Media platforms, publishers, cloud data warehouses, CDPs and analytics tools
Product Url :
https://liveramp.com/
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

LiveRamp Videos

LiveRamp Screenshots

LiveRamp screenshot 1

Alternatives of LiveRamp

Alternatives

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AWS Entity Resolution

Configurable ML-powered record matching as an AWS service

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Amperity

AI-powered customer data platform built around identity resolution and consumption pricing

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Tamr

AI-native master data management producing trusted golden records

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Overall LiveRamp Reviews

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LiveRamp FAQs

LiveRamp is a data collaboration and identity platform that connects a brand's first-party data to publishers and media platforms so audiences can be activated and measured.

Marketing resolution links records to reach and measure audiences across media. Risk-oriented tools resolve entities to detect fraud or meet KYC obligations, a different accuracy and explainability bar.

No. The collaboration model is designed so parties can match and activate audiences without raw customer records changing hands.

LiveRamp's cross-channel measurement offering. Meta was recently added to it, extending measurement coverage across more media.

Brands, agencies, publishers, data sellers and technology platforms, across industries including retail, financial services, healthcare, automotive and travel.