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Optimizely CMS

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An enterprise content management platform with AI-assisted authoring and custom pricing.

Content Management software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Available
  • Best for Enterprises

What is Optimizely CMS?

Optimizely CMS is the content management product within the Optimizely digital experience platform, aimed at marketing and development teams at larger organizations. It provides visual and in-context editing, content approval workflows, multi-language publishing, and built-in AI agents intended to help with tasks such as drafting content and translation. The platform is API-first and can run in a headless or hybrid setup on .NET Core.

Optimizely, headquartered in New York, does not publish fixed prices for its CMS. Plans are quote-based and scoped to each customer's traffic, integrations, and support needs, following a request-a-demo sales process. Optimizely CMS is typically deployed alongside other Optimizely products such as Commerce and experimentation tools for enterprise digital experience programs.

Key Features of Optimizely CMS

Optimizely CMS lists 10 documented features, including Visual, in-context content editing, Built-in AI agents for content drafting and workflow automation and Multi-language content publishing. The list below covers what the product does rather than how it is marketed.

  • Visual, in-context content editing
  • Built-in AI agents for content drafting and workflow automation
  • Multi-language content publishing
  • Content approval and change-approval workflows
  • Audience-based personalization and visitor group targeting
  • Built-in web forms with submission tracking
  • Digital asset management (DAM) integration
  • API-first, headless-capable architecture on .NET Core
  • Integrated A/B testing and experimentation tools
  • SEO configuration and search tools

Optimizely CMS Pricing

Optimizely CMS lists 1 plan without published figures. Pricing is quoted on request.

Optimizely CMS

Custom

Custom

Request pricing

Optimizely does not publish set pricing; every plan is individually scoped after discussing traffic, features, and support needs with sales.

Optimizely CMS Specifications

Optimizely CMS is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Phone
  • Tickets
  • Training
Integrations
Salesforce, Figma, Marketo, Google Analytics 4 (GA4), HubSpot
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
optimizely.com

Optimizely CMS Videos

Optimizely CMS Screenshots

Optimizely CMS screenshot 1

Optimizely CMS Comparisons

Side by side comparisons of Optimizely CMS against 3 other Content Management software options listed here.

Optimizely CMS
Sanity
VS
Optimizely CMS
Sitecore
VS
Optimizely CMS
Squarespace
VS

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Optimizely CMS FAQs

Optimizely does not publish fixed prices. Every plan is quote-based and put together individually after a sales conversation about traffic, features, and support needs.

There is no self-serve free trial. Interested customers request a trial or demo through Optimizely's sales team via its trial page.

Optimizely CMS uses an API-first architecture that supports headless and hybrid delivery in addition to traditional page building.

Optimizely's global headquarters is in New York City, with additional offices in Europe, Australia, and the UAE.

Yes, Optimizely has built pre-configured AI agents directly into the CMS for tasks like content drafting and workflow assistance rather than offering AI as a separate add-on.