Optimizely CMS

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What is Optimizely CMS?

Optimizely CMS is the content management product within the Optimizely digital experience platform, aimed at marketing and development teams at larger organizations. It provides visual and in-context editing, content approval workflows, multi-language publishing, and built-in AI agents intended to help with tasks such as drafting content and translation. The platform is API-first and can run in a headless or hybrid setup on .NET Core.

Optimizely, headquartered in New York, does not publish fixed prices for its CMS. Plans are quote-based and scoped to each customer's traffic, integrations, and support needs, following a request-a-demo sales process. Optimizely CMS is typically deployed alongside other Optimizely products such as Commerce and experimentation tools for enterprise digital experience programs.

Key Features of Optimizely CMS

Here are the powerful features that make Optimizely CMS stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Visual, in-context content editing
  • Built-in AI agents for content drafting and workflow automation
  • Multi-language content publishing
  • Content approval and change-approval workflows
  • Audience-based personalization and visitor group targeting
  • Built-in web forms with submission tracking
  • Digital asset management (DAM) integration
  • API-first, headless-capable architecture on .NET Core
  • Integrated A/B testing and experimentation tools
  • SEO configuration and search tools

Optimizely CMS Pricing

Here are the pricing plans for Optimizely CMS. Choose the plan that best fits your requirements and budget.

Optimizely CMS

Custom

Custom

Optimizely does not publish set pricing; every plan is individually scoped after discussing traffic, features, and support needs with sales.

Optimizely CMS Specifications

Get a closer look at the technical specifications and system requirements for Optimizely CMS. Find out if it's compatible with your operating system and other software.

Software Tagline :
An enterprise content management platform with AI-assisted authoring and custom pricing.
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • enterprises
Available Support :
  • email
  • phone
  • tickets
  • training
Integrations :
Salesforce, Figma, Marketo, Google Analytics 4 (GA4), HubSpot
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Optimizely CMS Videos

Optimizely CMS Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Optimizely CMS. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Optimizely CMS Comparisons

Compare Optimizely CMS with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall Optimizely CMS Reviews

Here's our unbiased review of Optimizely CMS. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Optimizely CMS Pros and Cons

Optimizely CMS FAQs

Optimizely does not publish fixed prices. Every plan is quote-based and put together individually after a sales conversation about traffic, features, and support needs.

There is no self-serve free trial. Interested customers request a trial or demo through Optimizely's sales team via its trial page.

Optimizely CMS uses an API-first architecture that supports headless and hybrid delivery in addition to traditional page building.

Optimizely's global headquarters is in New York City, with additional offices in Europe, Australia, and the UAE.

Yes, Optimizely has built pre-configured AI agents directly into the CMS for tasks like content drafting and workflow assistance rather than offering AI as a separate add-on.