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Sanity

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A headless, API-first CMS built around structured content and a customizable Sanity Studio.

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Sanity?

Sanity is a headless content management system that stores content as structured JSON in a hosted database called the Content Lake, rather than in fixed page templates. Content teams edit through Sanity Studio, an open source, code-configurable interface that supports real-time collaboration, while developers query content with GraphQL, REST, or GROQ and render it on any frontend framework, including Next.js, Astro, and Nuxt.js.

Sanity offers a free plan for individuals and small projects, a paid Growth plan billed per seat, and a custom Enterprise plan with SSO and dedicated support. The company was founded in Norway and maintains offices in Oslo, San Francisco, and London. Its customers include companies such as Figma, Shopify, and Puma for content operations across web and mobile channels.

Key Features of Sanity

Sanity lists 10 documented features, including Structured content stored as JSON in the Content Lake, Customizable, code-configurable Sanity Studio with real-time multiplayer editing and GROQ, GraphQL, and REST APIs for content queries. The list below covers what the product does rather than how it is marketed.

  • Structured content stored as JSON in the Content Lake
  • Customizable, code-configurable Sanity Studio with real-time multiplayer editing
  • GROQ, GraphQL, and REST APIs for content queries
  • Content Agent for AI-assisted content generation and transformation
  • Visual editing with live, click-to-edit previews
  • Content Releases for scheduled, coordinated publishing
  • Media Library for structured digital asset management
  • Framework-agnostic frontend support (Next.js, Astro, Nuxt.js, SvelteKit, and more)
  • Webhooks and serverless Functions for automation
  • Version history and content rollback

Sanity Pricing

Sanity lists 2 plans, starting free and running to $15.

Free

Free

forever

Free tier for individuals experimenting or shipping smaller projects, with up to 20 user seats and 2 datasets.

Growth

$15

per seat/month

For teams with scaling projects, with up to 50 user seats and 5 permission roles.

Sanity Specifications

Sanity is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Shopify, Salesforce Commerce Cloud, Vercel, GitHub Actions, Slack, Next.js, Astro, Nuxt.js, SvelteKit, React Native
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
sanity.io

Sanity Videos

Sanity Screenshots

Sanity Comparisons

Side by side comparisons of Sanity against 3 other Content Management software options listed here.

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Sanity FAQs

Yes, Sanity has a free plan for individuals and small projects with 20 seats, two datasets, and up to 10,000 documents included.

The Growth plan is billed per seat at $15 per seat per month, covers up to 50 seats, and includes features like comments and private datasets.

New projects automatically get temporary access to Growth-tier features, and Sanity also runs a startup program offering a free year of the Growth plan for qualifying companies.

Sanity stores content as structured JSON in a queryable database called the Content Lake, and content is edited through the customizable Sanity Studio rather than fixed page templates.

Sanity was founded in Norway and is headquartered in Oslo, with additional offices in San Francisco and London.