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Contentful

Verified

API-first headless CMS for structured content across web, mobile, and other channels.

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is Contentful?

Contentful is a cloud-based headless content management platform that stores content as structured data and delivers it through APIs to websites, mobile apps, and other digital channels. Founded in Berlin in 2013, the company serves thousands of organizations including large enterprises that need to manage content across multiple brands, regions, and touchpoints. In June 2026 Salesforce signed a definitive agreement to acquire Contentful, with the deal expected to close later that year.

The platform provides a visual content modeling tool, REST and GraphQL APIs, multi-locale localization, and role-based permissions. Paid plans add features such as real-time collaboration, scheduled publishing, and AI-assisted content generation, translation, and personalization tools built into the product.

Key Features of Contentful

Contentful lists 10 documented features, including Visual content type builder for structured content modeling, REST, GraphQL, and Content Delivery/Management APIs and Multi-locale content localization with fallback locales. The list below covers what the product does rather than how it is marketed.

  • Visual content type builder for structured content modeling
  • REST, GraphQL, and Content Delivery/Management APIs
  • Multi-locale content localization with fallback locales
  • Role-based permissions and multiple environments/spaces
  • AI-powered content generation, translation, and personalization tools
  • Visual page assembly with Contentful Studio
  • App Framework and 100+ marketplace integrations
  • Real-time collaboration, comments, and task management
  • Scheduled publishing and editorial workflows
  • Component-level analytics and experimentation

Contentful Pricing

Contentful lists 3 plans. Two carry a published figure, from Free to $300; the rest are quoted on request.

Free

Free

10 users, 100K API calls/month, 50GB CDN bandwidth/month, 2 locales

1 Starter Space with structured content and developer tools; for learning and exploring the platform

Lite

$300/month

20 users, 1M API calls/month, 100GB CDN bandwidth/month, 3 locales

Adds comments, task management, scheduled publishing, and live collaboration; 14-day free trial available

Enterprise

Custom

Custom user count, unlimited API calls, unlimited spaces

Adds a dedicated Customer Success Manager, 24/7 support, enhanced governance, and up to 99.99% uptime SLA

Contentful Specifications

Contentful is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Tickets
  • Live Support
  • Training
Integrations
Vercel, OpenAI (AI Content Generator), Slack, Microsoft Teams, Braze, Bynder, Cloudinary, Klaviyo, HubSpot, Iterable, and 100+ apps through the Contentful Marketplace
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
contentful.com

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Contentful Comparisons

Side by side comparisons of Contentful against 3 other Content Management software options listed here.

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Contentful FAQs

Yes, Contentful is an API-first headless CMS that separates content management from presentation and delivers content via REST and GraphQL APIs to any channel.

Yes, the Free plan supports up to 10 users, 100,000 API calls per month, and 50GB of CDN bandwidth at no cost, intended for learning and exploring the platform.

Yes, Contentful offers a 14-day free trial of the Lite plan, giving access to features like comments, task management, and scheduled publishing.

Salesforce signed a definitive agreement in June 2026 to acquire Contentful. As of this writing the deal was pending regulatory approval and expected to close in Salesforce's fiscal Q3 2027.

Yes, Contentful supports content localization through configurable locales per space, with fallback locales and right-to-left text editing.