What is Loomly?

Loomly is a social media management platform that helps marketing teams, agencies, and brands plan, create, and publish content across multiple social channels from one place. It combines a visual content calendar, AI-assisted post creation, approval workflows, a unified social inbox, and analytics so teams can manage everything from ideation to reporting without switching tools.

The platform supports major networks including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, X, and Google Business Profile. It is aimed at teams that need structured collaboration, such as agencies managing multiple client brands or marketing departments coordinating approvals across roles. Loomly was founded in 2015 and was acquired by Bending Spoons in 2025.

Key Features of Loomly

Here are the powerful features that make Loomly stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • AI-powered post idea generation and content creation
  • Visual content calendar with multi-brand support
  • Custom approval workflows with roles and permissions
  • Unified social inbox for comments, mentions, and messages
  • Post optimization tips tailored to each social network
  • Post mockups and previews before publishing
  • Hashtag manager with trending suggestions
  • Automated analytics reports with PDF/CSV export
  • RSS feed auto-posting
  • Link tracking with built-in URL shortener (loom.ly)

Loomly Pricing

Here are the pricing plans for Loomly. Choose the plan that best fits your requirements and budget.

Starter

$65/month (or $49/month billed yearly)

12 social accounts, 3 users

Unlimited calendars; includes core scheduling, content calendar, and approval workflow features

Beyond

$332/month (or $249/month billed yearly)

60 social accounts, unlimited users

Most popular plan; unlimited calendars and advanced features

Enterprise

Custom

61+ social accounts, unlimited users

Custom pricing based on business needs; requires contacting sales

Loomly Specifications

Get a closer look at the technical specifications and system requirements for Loomly. Find out if it's compatible with your operating system and other software.

Software Tagline :
AI-powered social media management platform for content creation, scheduling, collaboration, and analytics
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
en
Target Audience :
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • tickets
  • training
Integrations :
Zapier and Make for workflow automation; Slack and Microsoft Teams for notifications; Google Drive, Unsplash, and Canva for visual assets; native connections to Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, X, and Google Business Profile
Product Url :
API Available :
No
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Loomly Videos

Loomly Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Loomly. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Loomly Comparisons

Compare Loomly with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall Loomly Reviews

Here's our unbiased review of Loomly. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Loomly Pros and Cons

Loomly FAQs

No, Loomly does not have a free plan. It offers a 7-day free trial on paid plans with no credit card required.

Loomly's Starter plan costs $65/month ($49/month billed yearly) for 12 social accounts and 3 users. The Beyond plan costs $332/month ($249/month billed yearly) for 60 accounts and unlimited users. Enterprise plans use custom pricing for 61+ accounts.

Loomly supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, X (formerly Twitter), and Google Business Profile.

Yes, Loomly offers native mobile apps for both iOS and Android in addition to its web platform.

Yes, nonprofit organizations can receive a 50% lifetime discount with proof of a nonprofit determination letter.

Loomly was founded in 2015 and was acquired by Bending Spoons, an Italian technology company, in 2025.