Metricool
What is Metricool?
Metricool is a social media management platform that lets individuals, agencies, and businesses plan and publish content, track analytics, and manage advertising campaigns across networks like Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Pinterest from a single dashboard. It also includes a unified inbox for messages and comments, competitor tracking, and a link-in-bio tool called SmartLinks.
Founded in Madrid, Spain in 2015, Metricool is used by more than 1.7 million professionals. The platform offers a permanently free plan for managing one brand, with paid Starter and Advanced tiers that unlock more brands, team collaboration, ad campaign management, custom reporting, and API access for agencies handling multiple clients.
Key Features of Metricool
Here are the powerful features that make Metricool stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Content calendar and scheduling for Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest, and more
- Analytics and automated reporting with PDF/PPT export and Looker Studio connection
- Unified social inbox for comments and direct messages
- AI social media assistant for generating and adapting post copy
- Facebook, Google, and TikTok ads campaign management and analysis
- Competitor analysis and benchmarking (up to 100 competitors on paid plans)
- SmartLinks customizable link-in-bio pages
- Best time to post recommendations and content queue automation
- Team roles, client management, and post approval workflows (Advanced plan)
- API access with Zapier, Make, and MCP integrations
Metricool Pricing
Here are the pricing plans for Metricool. Choose the plan that best fits your requirements and budget.
Free
Free
1 brand, 20 scheduled posts/month, 5 competitor profiles, 30-day analytics history
Permanent free plan covering scheduling, basic analytics, and message management for one brand
Starter
From $20/month (billed annually) or $25/month (billed monthly)
Starting at 5 brands, scaling up to 10 brands at higher price points
Unlimited scheduling, unlimited analytics history, up to 100 competitor profiles, LinkedIn connection, reporting with PDF/PPT export, SmartLinks, and AI credits per brand
Advanced
From $53/month (billed annually) or $67/month (billed monthly)
Starting at 15 brands, scaling up to 50 brands at higher price points
Adds team and client management, role-based permissions, post approval workflow, full X/Twitter analytics, customizable report templates, Looker Studio connector, and full API/Zapier/Make/MCP access
Custom
Custom
More than 50 brands
White-label option, dedicated account manager, custom integrations, and personalized onboarding
Metricool Specifications
Get a closer look at the technical specifications and system requirements for Metricool. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- freelancers
- startups
- smes
- agencies
- live support
- tickets
Metricool Videos
Metricool Screenshots
Alternatives of Metricool
AlternativesExplore alternative software options that can fulfill similar requirements as Metricool. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
AI generator for social media posts, video ads and UGC-style content with scheduling built in
Metricool Comparisons
Compare Metricool with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Metricool Reviews
Here's our unbiased review of Metricool. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.