What is KickoffLabs?

KickoffLabs is a cloud-based marketing platform that helps businesses grow their audience through viral giveaways, referral programs, and pre-launch waitlists. Founded in 2011 and based in Seattle, Washington, the platform lets marketers build campaigns using an AI generator, landing pages, popups, and embeddable forms without writing code. Each participant receives a unique referral link, so the tool tracks sharing activity, rewards top referrers, and displays leaderboards to encourage viral growth.

The platform includes fraud detection, A/B testing, lead scoring, and automated emails, and it connects to tools such as Mailchimp, Klaviyo, ActiveCampaign, Shopify, and Zapier. KickoffLabs serves startups, small businesses, agencies, and enterprise marketing teams, offering a free plan alongside paid tiers with SMS, custom domains, and priority support for larger teams.

Key Features of KickoffLabs

Here are the powerful features that make KickoffLabs stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • AI campaign generator that builds giveaways, waitlists, and referral programs in minutes
  • Automatic unique referral link generation with viral sharing and influencer tracking
  • Drag-and-drop landing page builder with 45+ customizable templates
  • Embeddable popups, widgets, and connections to existing website forms
  • Real-time A/B testing for pages and campaign elements
  • Fraud detection and prevention for entries and referrals
  • Lead scoring, custom tagging, and a lightweight CRM for managing contacts
  • Automated autoresponder and milestone-triggered emails plus optional SMS
  • Random and weighted winner-picker tools for contests and giveaways
  • Public API, webhooks, and integrations with email, e-commerce, and CRM platforms

KickoffLabs Pricing

Here are the pricing plans for KickoffLabs. Choose the plan that best fits your requirements and budget.

Free

$0/mo

100 unique visitors/month

Includes KickoffLabs branding; no credit card required

Hobby

$19/mo

500 leads/month

$13/mo billed annually; unlimited campaigns, 1 custom domain, autoresponder emails, advanced fraud prevention

Premium

$69/mo

2,500 leads/month

$48/mo billed annually; adds branding-free pages, A/B testing, tracking pixels, and integrations like Mailchimp, Klaviyo, Slack, and Zapier

Business

$145/mo

10,000 leads/month

$99/mo billed annually; 3 brands/domains/team members, no KickoffLabs branding, optional SMS contests, custom email templates, advanced reporting

Enterprise

$289/mo

25,000 leads/month

$202/mo billed annually; 5 brands/domains/team members, SMS included, priority support, free design tweaks, 1:1 onboarding meeting

KickoffLabs Specifications

Get a closer look at the technical specifications and system requirements for KickoffLabs. Find out if it's compatible with your operating system and other software.

Software Tagline :
Launch viral giveaways, referral programs, and waitlists in minutes
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • phone
  • live support
  • training
Integrations :
Klaviyo, Mailchimp, ActiveCampaign, Brevo, Salesforce, HubSpot, Pipedrive, Intercom, Close, Shopify, Webflow, Wix, Squarespace, WordPress, Unbounce, Leadpages, Instapage, Zapier, Make, Facebook
Product Url :
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

KickoffLabs Videos

KickoffLabs Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as KickoffLabs. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

KickoffLabs Comparisons

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Overall KickoffLabs Reviews

Here's our unbiased review of KickoffLabs. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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KickoffLabs Pros and Cons

KickoffLabs FAQs

Yes. The free plan supports up to 100 unique visitors per month, includes KickoffLabs branding, and requires no credit card to start.

KickoffLabs offers a 30 day refund policy from the date you are charged, though refunds may not be issued once an account has collected over 50 leads.

KickoffLabs connects to email marketing platforms like Mailchimp, Klaviyo, and ActiveCampaign, e-commerce platforms like Shopify, website builders like Webflow and Wix, and automation tools like Zapier and Make, plus a public API and webhooks for custom connections.

Yes. SMS contest verification is available as an optional add-on on the Business plan and is included by default on the Enterprise plan.

Yes. Every paid plan includes at least one custom domain, and higher tiers support multiple brands and domains for teams managing several campaigns.

KickoffLabs states it is GDPR and CCPA compliant and offers a Data Processing Agreement (DPA) for enterprise customers.