ShortStack

ShortStack combines landing pages that convert visitors into leads, popups capturing leads on any owned page, quizzes qualifying leads through interactive content, and contests, sweepstakes and giveaways for list growth.

Framing quizzes as qualification rather than engagement is the most useful distinction on the page, and it changes what the format is for.

A quiz used for engagement asks entertaining questions and produces a shareable result. A quiz used for qualification asks questions whose answers determine whether the respondent is worth pursuing and what they should be shown next.

Those look similar and serve entirely different purposes. The qualifying version asks about company size, current approach, timescale or budget in a form people answer willingly because they get a result, whereas the same questions in a contact form produce abandonment.

That is the genuine insight in interactive content: people will tell you things in exchange for an answer that they will not tell a form for nothing.

Positioning contests around list growth is honest about what they deliver. A giveaway produces contacts, and the quality of those contacts is entirely determined by the prize, as noted across this category. Combining the two capabilities means a giveaway entrant can be qualified by a short quiz at entry, which converts an undifferentiated list into a segmented one at the moment of capture.

Popups on owned pages address the visitors already arriving, who are a better prospect than anyone attracted by a prize and are usually neglected in favour of acquisition.

Pricing is published with a free tier at $0 and $24 covering unlimited landing pages and forms, cancellable at any time with no contracts.