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HubSpot Landing Pages

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Drag-and-drop landing page builder built into HubSpot Marketing Hub for lead capture and conversion

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is HubSpot Landing Pages?

HubSpot Landing Pages is the landing page building capability inside HubSpot Marketing Hub. It gives marketers a drag-and-drop editor, a library of mobile-responsive templates, and AI-assisted copywriting tools to launch campaign pages without a developer. Every page connects natively to HubSpot's Smart CRM, so form submissions automatically create or update contact records and can trigger follow-up emails or workflows.

The tool includes dynamic personalization that adapts content, forms, and calls-to-action by visitor location, device, or lifecycle stage, plus smart forms that shorten repeat submissions. Marketers can run A/B tests with automatic winner selection, review built-in SEO recommendations, and track conversions from a centralized analytics dashboard. This landing page functionality is available starting on the Marketing Hub Starter plan, with more advanced testing and reporting unlocked on the Professional and Enterprise plans.

Key Features of HubSpot Landing Pages

HubSpot Landing Pages lists 9 documented features, including Drag-and-drop page editor with no coding required, Library of mobile-responsive, conversion-optimized templates and AI content assistant that generates page copy via slash commands. The list below covers what the product does rather than how it is marketed.

  • Drag-and-drop page editor with no coding required
  • Library of mobile-responsive, conversion-optimized templates
  • AI content assistant that generates page copy via slash commands
  • Dynamic personalization of content, forms, and CTAs by visitor location, device, or lifecycle stage
  • Smart forms that adapt or skip fields based on known contact data
  • A/B testing with automatic winner selection
  • Built-in, page-level SEO recommendations
  • Centralized analytics dashboard for conversion tracking
  • Native two-way sync with HubSpot Smart CRM and Salesforce

HubSpot Landing Pages Pricing

HubSpot Landing Pages lists 3 plans. Two carry a published figure, from Free to $20; the rest are quoted on request.

Free

Free

per month

Free Marketing Hub tier with no credit card required, covering email campaigns, lead capture forms and live chat; the figure sits on the Free plan card rather than on an add on.

Starter

$20

per month per seat

Month to month rate per seat, adding calls to action, multiple currencies and removal of HubSpot branding; annual billing starts at $10 per month per seat.

Professional

from $890

per month

Starts at $890 per month with 3 seats included, adding content personalization and search optimization.

HubSpot Landing Pages Specifications

HubSpot Landing Pages is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Salesforce, Google Ads, Facebook Ads, LinkedIn Ads, WordPress, Zapier, Google Analytics, Gmail, Outlook, Slack
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
hubspot.com

HubSpot Landing Pages Videos

HubSpot Landing Pages Screenshots

HubSpot Landing Pages Comparisons

Side by side comparisons of HubSpot Landing Pages against 3 other Landing Page Builders options listed here.

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HubSpot Landing Pages FAQs

It is the landing page building tool inside HubSpot Marketing Hub, used to create standalone pages for lead-generation campaigns, with form submissions flowing directly into HubSpot's CRM.

The feature set described here, including personalization, A/B testing, and SEO recommendations, requires Marketing Hub Starter or higher.

Marketing Hub Starter is priced at $20 per seat per month when billed annually and includes 1,000 marketing contacts.

Yes, but automatic A/B testing with winner selection for landing pages is a Professional and Enterprise capability.

HubSpot offers a 14-day free trial of Marketing Hub Professional, which includes the full landing page toolset.

Yes. Every landing page natively syncs with HubSpot's Smart CRM so form submissions automatically create or update contact records.