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Bitly

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Short links, QR codes, and landing pages in one connections platform.

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Not offered
  • Best for Freelancers, Startups, SMEs

What is Bitly?

Bitly is a link management platform that shortens URLs and turns them into trackable, brandable short links. Businesses and marketers use it to create custom back-half links, generate dynamic QR codes, and build simple link-in-bio landing pages called Bitly Pages, all tracked from a shared analytics dashboard covering both clicks and scans.

Paid plans add branded custom domains, longer analytics history, bulk link creation, mobile deep linking, and team permissions for larger organizations. Bitly screens links and QR codes for malware and phishing at creation and again at click or scan time. It integrates with tools like Zapier, Slack, Salesforce, and Google Sheets, and offers a REST API plus iOS and Android apps for managing links on the go.

Key Features of Bitly

Bitly lists 10 documented features, including Custom branded short links with custom back-halves, Dynamic and static QR code generation with design customization and Link-in-bio landing pages (Bitly Pages). The list below covers what the product does rather than how it is marketed.

  • Custom branded short links with custom back-halves
  • Dynamic and static QR code generation with design customization
  • Link-in-bio landing pages (Bitly Pages)
  • Unified click and scan analytics dashboard with UTM Builder
  • Bulk link and QR code creation with campaign tagging
  • Branded custom domains
  • REST API for developers
  • Link and QR code malware/phishing screening
  • Mobile deep linking on higher tiers
  • Team roles, permissions, and SSO on Enterprise

Bitly Pricing

Bitly lists 4 plans, starting free and running to $199.

Free

Free

per month

Free tier with 2 QR codes and 5 links per month.

Core

$10

per month

Annual plan only, charged $120 per year.

Growth

$29

per month

Rate with annual billing, an annual charge of $348; month to month billing is $35 per month.

Premium

$199

per month

Rate with annual billing, an annual charge of $2,388; month to month billing is $300 per month.

Bitly Specifications

Bitly is available on web app and has iOS and Android apps. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Zapier, Slack, Salesforce, HubSpot, Mailchimp, Google Sheets, Airtable
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
bitly.com

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Bitly Screenshots

Bitly Comparisons

Side by side comparisons of Bitly against 3 other Link Management Software options listed here.

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Bitly FAQs

Yes, Bitly's free plan allows 5 links and 2 QR codes per month with unlimited clicks and scans, but limited history and customization.

Yes, custom branded domains are included starting on the Growth plan and above.

Yes, Bitly has iOS and Android apps for creating and managing links and QR codes on the go.

Yes, Bitly provides a REST API for developers to create and manage links, QR codes, and analytics programmatically.

Bitly tracks clicks and scans, with history length, geographic and device-level detail increasing on higher-priced plans.