What is Bitly?
Bitly is a link management platform that shortens URLs and turns them into trackable, brandable short links. Businesses and marketers use it to create custom back-half links, generate dynamic QR codes, and build simple link-in-bio landing pages called Bitly Pages, all tracked from a shared analytics dashboard covering both clicks and scans.
Paid plans add branded custom domains, longer analytics history, bulk link creation, mobile deep linking, and team permissions for larger organizations. Bitly screens links and QR codes for malware and phishing at creation and again at click or scan time. It integrates with tools like Zapier, Slack, Salesforce, and Google Sheets, and offers a REST API plus iOS and Android apps for managing links on the go.
Key Features of Bitly
Here are the powerful features that make Bitly stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Custom branded short links with custom back-halves
- Dynamic and static QR code generation with design customization
- Link-in-bio landing pages (Bitly Pages)
- Unified click and scan analytics dashboard with UTM Builder
- Bulk link and QR code creation with campaign tagging
- Branded custom domains
- REST API for developers
- Link and QR code malware/phishing screening
- Mobile deep linking on higher tiers
- Team roles, permissions, and SSO on Enterprise
Bitly Pricing
Here are the pricing plans for Bitly. Choose the plan that best fits your requirements and budget.
Free
Free
5 links/mo, 2 QR codes/mo
Unlimited clicks/scans, basic QR customization, 2 landing pages
Core
$10/month
100 links/mo, 5 QR codes/mo
Billed annually ($120/yr); 30 days of click/scan data, UTM Builder, redirects
Growth
$29/month
500 links/mo, 10 QR codes/mo
$35/mo if billed monthly; complimentary custom domain, 4 months data history, 10 landing pages
Premium
$199/month
3,000 links/mo, 200 QR codes/mo
$300/mo if billed monthly; 1 year data retention, city-level analytics, mobile deep linking, 20 landing pages
Enterprise
Custom
Custom allocations
Dedicated customer success manager, SSO, 99.9% SLA uptime
Bitly Specifications
Get a closer look at the technical specifications and system requirements for Bitly. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- freelancers
- startups
- smes
- agencies
- enterprises
- live support
- tickets
Bitly Videos
Alternatives of Bitly
AlternativesExplore alternative software options that can fulfill similar requirements as Bitly. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Enterprise link management and QR code platform for branded, trackable short links at scale.
Bitly Comparisons
Compare Bitly with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Bitly Reviews
Here's our unbiased review of Bitly. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.