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Branch

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Mobile measurement and deep linking platform for cross-channel attribution

Link Management Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is Branch?

Branch is a mobile measurement and deep linking platform used by app businesses to unify link routing and attribution across paid, organic, email, and web channels. Its links automatically adapt across iOS, Android, web, and desktop, and the platform offers multi-touch attribution, SKAdNetwork based LTV modeling for iOS, deferred deep linking, branded short links, and customizable QR codes.

Branch sells three named plans, Basics, Essentials, and Enterprise, but does not publish specific prices; cost scales with monthly active users and feature needs, and a quote requires contacting sales. A free trial is available on the Basics plan, and Enterprise adds features like CTV and OTT attribution plus unlimited ad partner integrations.

Key Features of Branch

Branch lists 10 documented features, including Cross-platform deep linking (iOS, Android, web, desktop), Multi-touch attribution and SKAdNetwork based LTV modeling for iOS. The list below covers what the product does rather than how it is marketed.

  • Cross-platform deep linking (iOS, Android, web, desktop)
  • Multi-touch attribution
  • SKAdNetwork based LTV modeling for iOS
  • Deferred deep linking (NativeLink)
  • Branded short links and custom domains
  • Customizable QR codes
  • App indexing for organic search
  • Smart app banners
  • Self-attributing network integrations (Meta, Google, TikTok)
  • Data partner webhooks

Branch Pricing

Branch lists 3 plans without published figures. Pricing is quoted on request.

Basics

Custom

3 ad partners, 3 data partner webhooks

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Entry-level plan for launching first campaigns; free trial available

Essentials

Custom

Unlimited ad partners, unlimited data partner webhooks, 25 custom ad partners

Request pricing

Mid-tier plan for teams proving ROI across channels

Enterprise

Custom

Unlimited ad partners, unlimited data partner webhooks, unlimited custom ad partners

Request pricing

Adds CTV/OTT attribution and advanced insights at scale; contact sales

Branch Specifications

Branch is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Tickets
  • Training
Integrations
Meta Ads, Google Ads, TikTok Ads, data partner webhooks
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
branch.io

Branch Videos

Branch Screenshots

Branch screenshot 1

Branch Comparisons

Side by side comparisons of Branch against 3 other Link Management Software options listed here.

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Branch
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Branch FAQs

Branch does not publish exact prices; the Basics, Essentials, and Enterprise plans are quoted based on usage and require contacting sales, though a free trial is available on Basics.

A Branch feature that models lifetime value from Apple's SKAdNetwork data for privacy-safe iOS attribution.

Yes, Branch links automatically adapt across iOS, Android, web, and desktop.

Yes, Branch integrates with self-attributing networks like Meta, Google, and TikTok for full-funnel attribution.

Yes, you can start with a free trial on the Basics plan.