Branch
What is Branch?
Branch is a mobile measurement and deep linking platform used by app businesses to unify link routing and attribution across paid, organic, email, and web channels. Its links automatically adapt across iOS, Android, web, and desktop, and the platform offers multi-touch attribution, SKAdNetwork based LTV modeling for iOS, deferred deep linking, branded short links, and customizable QR codes.
Branch sells three named plans, Basics, Essentials, and Enterprise, but does not publish specific prices; cost scales with monthly active users and feature needs, and a quote requires contacting sales. A free trial is available on the Basics plan, and Enterprise adds features like CTV and OTT attribution plus unlimited ad partner integrations.
Key Features of Branch
Here are the powerful features that make Branch stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Cross-platform deep linking (iOS, Android, web, desktop)
- Multi-touch attribution
- SKAdNetwork based LTV modeling for iOS
- Deferred deep linking (NativeLink)
- Branded short links and custom domains
- Customizable QR codes
- App indexing for organic search
- Smart app banners
- Self-attributing network integrations (Meta, Google, TikTok)
- Data partner webhooks
Branch Pricing
Here are the pricing plans for Branch. Choose the plan that best fits your requirements and budget.
Basics
Custom
3 ad partners, 3 data partner webhooks
Entry-level plan for launching first campaigns; free trial available
Essentials
Custom
Unlimited ad partners, unlimited data partner webhooks, 25 custom ad partners
Mid-tier plan for teams proving ROI across channels
Enterprise
Custom
Unlimited ad partners, unlimited data partner webhooks, unlimited custom ad partners
Adds CTV/OTT attribution and advanced insights at scale; contact sales
Branch Specifications
Get a closer look at the technical specifications and system requirements for Branch. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- startups
- smes
- agencies
- enterprises
- tickets
- training
Branch Videos
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Alternatives of Branch
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Branch Comparisons
Compare Branch with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Branch Reviews
Here's our unbiased review of Branch. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.