Best Link Tracking Software

Pixelfy is a URL shortener built for Amazon sellers and affiliate marketers, combining branded short links with retargeting pixels that can be embedded from Facebook, Google, and LinkedIn ad accounts. Beyond standard link shortening, it offers Amazon-specific link types such as Super URLs, Add to Cart URLs, and Buy Together URLs, along with mobile deep links, QR codes, UTM tagging, geo-targeting, and link cloaking.

All plans are paid, starting with Professional and scaling up through Business and Enterprise based on monthly link and click volume, from 20,000 up to 500,000. Every tier includes the same feature set, custom domains, and unlimited retargeting pixels, and new users can try any plan with a 7-day free trial.

Dub.co is an open source link management and affiliate attribution platform built by Dub Technologies in San Francisco. It lets marketing and growth teams create branded short links, generate QR codes, run device and geo targeted redirects, and track click and conversion analytics, with the core codebase released under an AGPLv3 license so technical teams can self host if they choose.

On top of link shortening, Dub.co runs Dub Partners, a built-in affiliate and referral program manager that automates partner payouts for a processing fee. Plans scale from a free tier with 25 links a month through Pro, Business and Advanced tiers that add conversion tracking, more custom domains, longer data retention and higher partner payout limits, up to a custom priced Enterprise plan.

Short.io is a URL shortener built around custom branded domains, letting businesses replace generic short link services with links on their own domain name. It includes real time click analytics with IP, device, referrer, and location data, dynamic QR codes, and an API for developers who want to automate link creation.

The free plan allows up to 1,000 branded links and five custom domains at no cost, while paid tiers raise link and domain limits and add features such as password protection, link expiration, link cloaking, city and region targeting, mobile deep links, team roles, and single sign-on at the top tier. Short.io connects to Zapier, which extends it to tools like Slack, Google Sheets, Shopify, and WordPress.

Rebrandly is a branded link management platform that replaces generic short links with custom URLs built on a business's own domain, such as brand.com/offer instead of a random-character short link. Users can shorten, brand, and track links, generate QR codes, add UTM parameters, and route traffic by device or location for A/B testing.

Free and paid plans scale from personal use up to agency and enterprise volume, adding more custom domains, destination edits, password protected links, workspaces, and teammates at higher tiers. Rebrandly offers a REST API built for high volume link creation, and states SOC 2 Type 2, GDPR, and HIPAA compliance. It integrates with tools such as Zapier, Slack, Chrome, and Hootsuite for teams that need branded links inside existing workflows.

Bitly is a link management platform that shortens URLs and turns them into trackable, brandable short links. Businesses and marketers use it to create custom back-half links, generate dynamic QR codes, and build simple link-in-bio landing pages called Bitly Pages, all tracked from a shared analytics dashboard covering both clicks and scans.

Paid plans add branded custom domains, longer analytics history, bulk link creation, mobile deep linking, and team permissions for larger organizations. Bitly screens links and QR codes for malware and phishing at creation and again at click or scan time. It integrates with tools like Zapier, Slack, Salesforce, and Google Sheets, and offers a REST API plus iOS and Android apps for managing links on the go.

TinyURL is one of the oldest URL shortening services, offering quick link shortening with custom aliases and QR code generation. Its free plan lets anyone shorten and alias links without heavy setup, though it excludes analytics and post-creation link editing, which are reserved for paid subscribers.

Paid Pro and Bulk 50K plans add click analytics with up to two years of history, the ability to edit and rename existing links, branded custom domains, and higher monthly link volumes with overage pricing for extra links or clicks. An Enterprise plan starting around $3,999 per year offers custom volumes, SLA-backed uptime, and compliance support. TinyURL also provides an OpenAPI-based API for automating link creation.