TransUnion's marketing identity and audience solution
Best Identity Resolution Software
Identity resolution software helps businesses recognize the unique digital identities of individual customers, enabling them to develop highly personalized campaigns for targeted outreach. As consumers navigate across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution solutions reconcile all available data points from first-, second-, and third-party sources to provide businesses with comprehensive customer profiles.
More about Identity Resolution Software
Key features include:
- Data Aggregation from Multiple Sources
- Identity Graph Creation
- Cross-Device Identity Resolution
- Unified Customer View
Marketing teams and advertising agencies leverage identity resolution tools to gain an understanding of individual consumer behavior across channels. This insight helps them customize the messaging and experiences delivered to customers through website personalization, targeted ads, email remarketing, and more.
Identity resolution capabilities are sometimes offered as part of other customer data management solutions, such as customer data platforms (CDP), data management platforms (DMP), and customer identity and access management software.
To qualify for the Identity Resolution category, a product must:
- Create identity graphs using data points collected across devices and channels, such as email addresses, device IDs, cookie data, social media activity, and online purchases.
- Connect disparate identifiers to provide a 360-degree view of the customer’s digital identity and behavior.
- Enable businesses to recognize unique customer identities and develop personalized campaigns for targeted outreach.
The core value proposition of identity resolution software is to enable businesses to recognize individual customers across various touchpoints, aggregate their data from multiple sources, and create a unified view of their digital identities and behaviors, facilitating highly personalized marketing and customer experiences.
Identity Resolution Software Compared
Compare the 10 most relevant Identity Resolution Software options on price, free trial and deployment.
| Product | Starting price | Free trial | Free plan | API | Deployment |
|---|---|---|---|---|---|
 Tilores One resolved data layer for risk, Customer 360 and AI… | Custom | ✓ | ✓ | ✓ | Cloud Based, On Premises |
 Senzing Real-time entity resolution engine with explainable, principle-based matching | $58,560 | ✓ | – | ✓ | Cloud Based, On Premises |
 Tamr AI-native master data management producing trusted golden records | Custom | – | – | ✓ | Cloud Based |
 Zeta Marketing Platform AI marketing cloud with proprietary identity data and agentic execution | Custom | – | – | ✓ | Cloud Based |
 FullContact Cookieless customer recognition and identity resolution for marketers | Custom | – | – | ✓ | Cloud Based |
 Quantexa Decision intelligence built on entity resolution and graph analytics | Custom | – | – | ✓ | Cloud Based, On Premises |
 LiveRamp Data collaboration and enterprise identity for marketing activation | Custom | – | – | ✓ | Cloud Based |
 Amperity AI-powered customer data platform built around identity resolution and consumption… | Custom | – | – | ✓ | Cloud Based |
 Reltio Cloud-native master data management and Customer 360 platform, now part… | Custom | – | – | ✓ | Cloud Based |
 Informatica Cloud-native platform unifying data integration, quality, governance, catalog and master… | Custom | ✓ | – | ✓ | Cloud Based, Hybrid, On Premises |
All Software
12 Best Identity Resolution Software Options
Showing 21 - 12 of 12 products
TruAudience is TransUnion's marketing solution, applying the credit bureau's identity data to audience targeting, activation and measurement. The distinguishing asset is provenance: TransUnion maintains identity data at national scale as part of its core bureau business, so the underlying graph is built from a different foundation than a marketing-only vendor's.
That matters most where reach and accuracy across an entire population are required rather than resolution within a brand's own customer base. It sits within TransUnion's broader marketing solutions alongside its risk and credit products. Buyers should confirm current scope, packaging and data-use terms directly with TransUnion, since bureau-sourced marketing data is subject to regulatory constraints that differ by jurisdiction and use case, and the public product page is light on specifics.
Read TransUnion TruAudience Reviews Explore additional details
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
- Resolve identity using bureau-sourced data
- Target audiences at national scale
- Activate audiences across marketing channels
- Measure campaign reach and outcomes
- Enrich customer records with attributes
- Support brands and agencies
- Sit alongside TransUnion risk products
- Apply identity data to media planning
- Cover audiences beyond a brand's own customers
- Operate within regulated data-use terms
Pricing
TransUnion TruAudience Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Configurable ML-powered record matching as an AWS service
AWS Entity Resolution matches, links and enhances related records held across multiple applications, channels and data stores. It is described as easy to configure and ML-powered, and its scope is broader than customer data alone, extending to product, business and healthcare records.
The flexibility in matching is the notable part: rule-based matching, machine learning matching, or matching through a data service provider can each be used depending on the job. Rules are predictable and explainable; ML handles messier variation; a provider brings external reference data. For teams already on AWS, the appeal is that this is a service rather than another platform to run, billed on consumption and integrated with the surrounding data estate. Teams outside AWS, or needing the investigative graph tooling of a specialist, will find the dedicated vendors in this category better suited.
Read AWS Entity Resolution Reviews Explore additional details
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
- Match records across applications and stores
- Choose rule-based or ML matching
- Match via a data service provider
- Link customer, product and business records
- Handle healthcare record matching
- Configure matching without deep ML expertise
- Run as a managed AWS service
- Integrate with the AWS data estate
- Scale matching with consumption pricing
- Enhance records with linked attributes
Pricing
AWS Entity Resolution Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Identity Resolution Software Buyer's Guide
Comparing Identity Resolution Software is easier once you stop ranking features and start checking which product assumes your workflow. Read on for the capabilities that matter, who tends to buy, how pricing works, and how to test properly.
What is Identity Resolution Software?
Identity Resolution Software helps teams keep the records, scheduling and billing behind identity resolution work in a single place instead of scattered files. Most of the benefit comes from holding one current record rather than several partial ones kept by different people. What separates the stronger tools is holding up as your process gets more demanding, not how they demo.
Key features to look for in Identity Resolution Software
The right feature set depends on your situation, but capable Identity Resolution Software options generally cover the following.
- Records and profiles built around identity resolution work
- Scheduling and capacity planning
- Workflow stages matching how identity resolution operations actually run
- Invoicing and payment handling
- Document storage and compliance records
- Customer and contact communication
- Reporting on the measures that matter in identity resolution work
- Role based access for different staff types
Benefits of using Identity Resolution Software
The practical benefits of Identity Resolution Software suited to your process generally include:
- Workflows that match identity resolution operations instead of a generic process
- Less adaptation of general purpose software to a specialist job
- Records and terminology that fit the field
- Compliance and record keeping handled in one place
- Reporting on measures that are actually relevant
Who uses Identity Resolution Software?
Identity Resolution Software is used by owners and managers in identity resolution work, administrative staff, and the frontline teams delivering it. Scale matters less than process fit, since a product built around a different workflow will fight you regardless of size.
How to choose the right Identity Resolution Software
When comparing Identity Resolution Software, weigh these factors:
- How closely the workflow matches your own identity resolution operation
- Whether sector specific compliance requirements are covered
- The size of operation the product is genuinely designed for
- Data migration from whatever you use today
- How responsive the vendor is to requests specific to this field
Run a short trial on actual work with the actual users. Demos are built to succeed; your own cases are not.
How much does Identity Resolution Software cost?
Identity Resolution Software is usually priced per user or per location each month, with tiers reflecting the size of the operation. Costs commonly run higher than general software, which is what a specialist market usually looks like. Price it against next year’s volume, and verify which features you need are actually included at that tier.
FAQs of Identity Resolution Software
Identity Resolution Software handles the day to day paperwork of identity resolution work, keeping customer records, scheduling and payment in one place.
General tools need adapting to identity resolution workflows and rarely cover the terminology or compliance involved, which is what Identity Resolution Software is built around.
Scale assumptions vary widely across Identity Resolution Software, so ask any vendor what a typical identity resolution customer of theirs actually looks like.
Identity Resolution Software vendors differ on migration, so confirm the import path for your current identity resolution records rather than assuming it is included.
Identity Resolution Software pricing is commonly per seat or per site and tiered by scale, so budget above what a general purpose identity resolution tool would cost.
Trial Identity Resolution Software against real identity resolution work rather than a vendor demo, and involve the staff who will use it daily.