How to Create an Instagram Account on the Computer and on the Mobile?

By now, you will have noticed that creating an Instagram account on the world’s most fashionable social media platform is a great success for both your own brand and your company. Today, practically everyone has a presence on this platform.

And it is not just a fashion network: it is a digital platform where you can promote your personal brand or your business. If you read the previous article I wrote about it, you already know what Instagram is and its advantages.

Therefore, today I want to show you how to create an account and, in turn, how to switch from a personal to a business account.

Do You Want to Create an Instagram Account and Don’t Know How?

As I told you, whether you are a company or a user who wants to upload their photos and enjoy the advantages of this platform, in this article, I am going to explain how to create your own account on Instagram, the types of profiles that exist, and how to do it from mobile or PC.

I warn you that to open an account, you do not need to be a Community Manager or any IT or Internet management professional, because, as you will see, it is a very simple and fast process.

Before this, we are going to review the two types of accounts or profiles it has.

What Kind of Accounts Exist on Instagram?

On this platform, there are two types of accounts or profiles: personal and company.

Personal profile

If you just want to upload your photos and share them with your friends, a personal profile is enough.

This profile can be public or private. If you set it to private mode, only those you grant access to (your friends) will see your posts.

In public mode, on the other hand, they can be seen by any user on the network.

Company profile

If you are a brand, a company, or a business, or are interested in strengthening your personal brand, you need a company profile.

Don’t worry, I’m going to explain how to create your account and what are the advantages of having your business account.

What are the Advantages of Creating an Instagram Account for Companies?

The truth is that having a company profile has many advantages compared to a personal one, but today I am going to name only those that, for me, are the three most important:

Profile

The first important change you will see in your biography or profile.

Your company profile will be linked to your Facebook fan page, and that gives your profile the following characteristics:

• The category of your business will be specified and will match the one on your company page on Facebook.
• The “ contact ” button will appear on your biography.
• You will have a link to the physical location of your business and its map location.
• The button to share your images on Facebook will post your photos on your fan page, not on your personal profile.

Statistics

Statistics are metrics the platform provides for free.

Thanks to them, you can measure your actions on this social network, which are many:

• See the number of followers you have increased in the last week.
• Check the reach your posts have had.
• Review visits to your profile.
• See the clicks on your website.
• Who are your followers?
• Where they are.
• Sex, age, and what days and hours they connect.

You also have metrics of all your posts, and you can sort them by impressions, reach, likes, profile visits, and website clicks.

You can filter them by the last 7 days, 1 month, 3 months, 6 months, 1 year, or 2 years.

Thanks to these statistics, you have valuable information about who your followers are and which publications work best for you.

In order to see the general statistics of your publications, enter your account and click on the four bars on the top right.

To see the statistics of a specific publication, click on the publication, and you will see “View statistics.”

Advertising

Another advantage of the company profile is that you can boost your content, thereby increasing the reach of your publications through advertising.

 In order to advertise on this network, you have to go through Facebook, but I’ll explain that below.

How to Create an Instagram Account from Your Computer or Pc?

 Opening your own account on a PC or computer on this platform is very simple; in a few clicks, you will have it created:

To do this, start by typing « instagram.com » in your web browser and clicking on «register».

As you can see in the image, it asks for your information: your mobile phone or your email, name and surname, the username you want to use and a password.

It also allows you to register directly through your Facebook profile.

In case you didn’t know, this platform belongs to Facebook, which is why you can register from another platform and why it is necessary to link them to advertise.

If you have done so through your mobile number or email, the platform will send you a confirmation SMS or email.

Once confirmed, your account will be created.

Do you see how simple?

How to Create an Instagram Account from Mobile?

Most users download the App to their mobile phones, since this social network was originally designed for mobile devices.

Here, it’s just as simple:

Download the app and register

You just have to go to the “Play Store ” or “App Store ” (depending on whether you use Android or Apple, respectively) on your mobile, search for the Instagram app, and click download.

Once you have downloaded it, you will have to register.

It will ask for your mobile number or email. It doesn’t matter what information you give it, it will simply send you a notification by SMS or email so that you can verify it.

You also have the option to register through Facebook; in this way, you save yourself from filling in some information.

Choose your username

And the second step is to give it a username and password.

If the username you have chosen is free, everything will be fine, and you will already be registered on the platform.

You already have your profile created. This is a default personal profile, but if you want a company profile, I will explain below how to create it in a few clicks.

Whether you created your account on your mobile phone or on your PC, you now have a personal profile.

If you want a professional profile, I will quickly teach you how to create it.

How to Change Your Personal Profile in a Company Account?

 It is very fast and simple; you just have to follow these steps:

• Enter your Instagram account.
• Go to your profile, click on settings (the three dots on the top right).
• There, you have the option “ Switch to company profile ”.
• Click Switch to Business Profile and select the Facebook Page you want to associate with your Instagram Business Profile.

To complete this step, you must have a Facebook Fan Page.

Make sure your profile is set to public, since private ones cannot be used for company accounts.

Configure your company information with your email and address as indicated by the application.

You already have your company profile on Instagram!

If you want to promote your business in a professional way through this platform, I advise you to read my guide to use it professionally.

How Can I Post My First Photo on Instagram?

Indeed, this is something really simple. All you have to do is open the application, and at the bottom center of your mobile screen, you will find the “+” sign.

You must click on the plus sign “+” that you have below the screen, and a menu of options will be displayed:

From left to right, you can choose the image from your gallery, take a photo at the moment, or a video.

You have several options:

• To take a photo in the app, just tap the button in the center.
• To make a video, long-press the video camera icon to record a 15-second video.
• If you choose an image from your gallery, you can create a montage with the photo booth or upload a carousel of images (up to 10).

Once you select the image or video by clicking it, you can edit it. The first thing it lets you do is adjust the image to square format.

Edit your images with their filters and options

Select the “Next” option at the top of your mobile screen, and the different Instagram filters will be displayed at the bottom, to add a special touch to your photo.

Then you will have other options to touch up your edited photo, improve focus, add a frame to your image, adjust contrast and brightness, etc.

Once you have your image ready, you can write a caption and add hashtags you think are relevant and will help other users find your publication.

It also allows you to add the location and tag people if you wish.

From this screen, the app lets you share the same image on Facebook, your Twitter account (where it will appear as a link), or even on Tumblr.

As I told you before, this social network was designed for mobile devices and still has certain limitations on PCs.

Conclusion

I hope you are already clear on how to create an Instagram account on a PC or on your mobile, as well as the differences between the personal and business profiles.

Take advantage of all the advantages that this platform brings you, both for your Personal Brand and for your company or business.