Imagify

Imagify compresses, resizes and converts images to WebP and AVIF in a single action, positioned as the simplest image optimisation tool for improving web performance. Simplicity is the explicit pitch rather than a consequence, and in this category that is a reasonable thing to compete on.

Modern format conversion is where most of the gain now comes from. WebP and AVIF produce substantially smaller files than JPEG at comparable quality, browser support is no longer a barrier, and converting an existing library is a larger single improvement than tuning compression settings ever was.

Doing all three operations at once matters because they interact. Resizing an oversized image before compressing it removes far more weight than compressing it at full dimensions, and a tool that treats them as one step gets that ordering right without the user having to think about it.

Pricing is published with a free starter tier at zero per month, an unlimited plan at eleven dollars ninety nine a month reduced to nine dollars ninety nine, and a growth tier at five dollars ninety nine. Unlimited images and websites with no extra cost is the claim on the paid tiers, with a two megabyte per image cap on the free one, which is low enough that a site with photography will exceed it immediately and high enough that a site of graphics and screenshots may never notice.