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Adobe Analytics

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Enterprise digital analytics and reporting platform within Adobe Experience Cloud

Content Analytics Software Web Analytics Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is Adobe Analytics?

Adobe Analytics is an enterprise digital analytics platform within Adobe Experience Cloud, built for large organizations that need deep customer behavior analysis across web and mobile. Its centerpiece is Analysis Workspace, a drag and drop interface for building custom reports, segments, and visualizations from event level data, alongside attribution modeling, predictive analytics powered by Adobe Sensei, anomaly detection, and real time dashboards. It tracks granular interactions such as scroll depth, video engagement, and form abandonment, and integrates with other Adobe products including Experience Manager, Target, and Campaign.

Adobe does not publish pricing for Analytics and there is no free tier; the product is sold through custom, quote based enterprise contracts typically priced around data volume measured in server calls. Businesses must contact Adobe sales directly to receive a proposal.

Key Features of Adobe Analytics

Adobe Analytics lists 8 documented features, including Analysis Workspace drag-and-drop reporting, Real-time dashboards and AI-powered insights via Adobe Sensei. The list below covers what the product does rather than how it is marketed.

  • Analysis Workspace drag-and-drop reporting
  • Real-time dashboards
  • AI-powered insights via Adobe Sensei
  • Attribution modeling across channels
  • Segmentation by behavior, demographics, and location
  • Anomaly detection
  • Integration with Adobe Experience Cloud (AEM, Target, Campaign)
  • Granular event tracking (scroll depth, video, form abandonment)

Adobe Analytics Pricing

Adobe Analytics lists 1 plan without published figures. Pricing is quoted on request.

Custom (Enterprise)

Custom

Custom

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Adobe Analytics is sold only through custom enterprise contracts; Adobe does not publish tier names or prices on its site, and businesses must contact Adobe sales for a quote.

Adobe Analytics Specifications

Adobe Analytics is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Phone
  • Tickets
  • Training
  • Live Support
Integrations
Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Experience Platform, Adobe Journey Optimizer
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
business.adobe.com

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Adobe Analytics FAQs

No. Adobe Analytics is an enterprise product with no free tier and no self service pricing; it is sold through custom, quote based contracts.

Adobe does not publish prices publicly. Contracts are typically based on data volume, measured in server calls, along with the modules and support level selected, and businesses must contact Adobe sales for a quote.

Analysis Workspace is Adobe Analytics's core reporting interface, letting users drag and drop dimensions, metrics, and segments to build custom visualizations and dashboards.

Yes. It is part of Adobe Experience Cloud and integrates with tools such as Adobe Experience Manager, Adobe Target, and Adobe Campaign for unified customer experience data.

Adobe Analytics is aimed at large enterprises that need deep, real time digital analytics across web and mobile properties, often alongside other Adobe marketing tools.