What is Adobe Analytics?
Adobe Analytics is an enterprise digital analytics platform within Adobe Experience Cloud, built for large organizations that need deep customer behavior analysis across web and mobile. Its centerpiece is Analysis Workspace, a drag and drop interface for building custom reports, segments, and visualizations from event level data, alongside attribution modeling, predictive analytics powered by Adobe Sensei, anomaly detection, and real time dashboards. It tracks granular interactions such as scroll depth, video engagement, and form abandonment, and integrates with other Adobe products including Experience Manager, Target, and Campaign.
Adobe does not publish pricing for Analytics and there is no free tier; the product is sold through custom, quote based enterprise contracts typically priced around data volume measured in server calls. Businesses must contact Adobe sales directly to receive a proposal.
Key Features of Adobe Analytics
Here are the powerful features that make Adobe Analytics stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Analysis Workspace drag-and-drop reporting
- Real-time dashboards
- AI-powered insights via Adobe Sensei
- Attribution modeling across channels
- Segmentation by behavior, demographics, and location
- Anomaly detection
- Integration with Adobe Experience Cloud (AEM, Target, Campaign)
- Granular event tracking (scroll depth, video, form abandonment)
Adobe Analytics Pricing
Here are the pricing plans for Adobe Analytics. Choose the plan that best fits your requirements and budget.
Custom (Enterprise)
Custom
Custom
Adobe Analytics is sold only through custom enterprise contracts; Adobe does not publish tier names or prices on its site, and businesses must contact Adobe sales for a quote.
Adobe Analytics Specifications
Get a closer look at the technical specifications and system requirements for Adobe Analytics. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- enterprises
- phone
- tickets
- training
- live support
Adobe Analytics Videos
Overall Adobe Analytics Reviews
Here's our unbiased review of Adobe Analytics. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.