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Amplitude

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AI-powered digital analytics platform for product, growth, and experimentation teams

Product Analytics Software Product Intelligence Software Web Analytics Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Not offered
  • Best for Startups, SMEs, Agencies

What is Amplitude?

Amplitude is a digital analytics platform used by product and growth teams to track user behavior, run funnel and retention analysis, and understand what drives engagement across web and mobile products. It combines analytics with session replay, feature experimentation, guides and surveys, and AI-assisted insights in one connected platform, and is used by many large enterprises for cross-platform behavioral analysis.

Amplitude offers a permanent free plan covering up to 2 million events per month with no credit card required, alongside usage-based Plus and Growth plans that scale with event volume, and a custom-priced Enterprise plan for advanced governance, security, and support needs. All plans share the same core platform features, with higher tiers unlocking more session replay volume, cohorts, and enterprise controls.

Key Features of Amplitude

Amplitude lists 8 documented features, including Event-based product analytics, Funnel, retention, and cohort analysis and Session replay. The list below covers what the product does rather than how it is marketed.

  • Event-based product analytics
  • Funnel, retention, and cohort analysis
  • Session replay
  • Feature experimentation and A/B testing
  • Behavioral cohorts and audience syncs
  • In-app guides and surveys
  • AI-assisted insights and anomaly detection
  • SSO and role-based access controls on higher tiers

Amplitude Pricing

Amplitude lists one plan, at Free.

Plus

Free

starting price, scales with usage

Request pricing

Recommended tier for small teams finding product-market fit. Starts at $0 with the first 2M events per month free and scales with event volume, so usage can be tracked in real time and upgraded as needed. A credit card is required, and a separate free starter plan with no time limit is also offered.

Amplitude Specifications

Amplitude is available on web app and has iOS and Android apps. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Segment, Snowflake, BigQuery, Salesforce, Braze, Zapier, mobile and server-side SDKs
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
amplitude.com

Amplitude Videos

Amplitude Screenshots

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Amplitude FAQs

Yes, Amplitude has a permanent free plan covering up to 2 million events per month with no credit card required.

Paid plans (Plus, Growth, Enterprise) are event-based and scale with monthly usage; Growth and Enterprise pricing is custom and requires contacting sales.

Yes, session replay is included on all plans, with the volume of replays increasing on higher tiers.

Yes, feature experimentation and A/B testing tools are built into the platform.

Yes, the Growth and Enterprise plans add SSO, data access controls, and advanced role-based access management.