What is Practifi?

Practifi is a customer relationship management platform purpose-built for wealth management and advisory firms, built on the Salesforce platform. It provides role-based dashboards for advisors, compliance officers, and operations staff, pre-built workflows for account openings and annual reviews, and relationship intelligence that surfaces referral opportunities and client milestones.

Practifi recently added Practifi Intelligence, an AI layer for automated follow-ups and natural language commands. The company does not publish set pricing or offer free trials, instead pricing an annual subscription individually per firm through a guided sales process, with implementation support, a dedicated Client Success Manager, and the PractifiU training platform included. Practifi was founded in Australia and now also has headquarters in Chicago.

Key Features of Practifi

Here are the powerful features that make Practifi stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Role-based dashboards for advisors, compliance officers, and operations staff
  • Relationship intelligence highlighting referral opportunities and client milestones
  • Pre-built workflows for account opening and annual client reviews
  • Practifi Intelligence AI layer for automated follow-ups and summaries
  • Conversational natural-language interface for creating tasks and updating records
  • Built on Salesforce with API access and wealthtech integrations
  • PractifiU on-demand training and e-learning platform
  • Dedicated Client Success Manager and guided implementation

Practifi Pricing

Here are the pricing plans for Practifi. Choose the plan that best fits your requirements and budget.

Base Platform Subscription

Custom

Up to 10 standard Salesforce licenses included

Includes knowledgebase, support team, and PractifiU e-learning access; annual or quarterly billing

Additional Licenses

Custom

Per user

Contact sales for per-user add-on pricing

Practifi Specifications

Get a closer look at the technical specifications and system requirements for Practifi. Find out if it's compatible with your operating system and other software.

Software Tagline :
Salesforce-based CRM purpose-built for wealth management firms
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • smes
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Salesforce AppExchange ecosystem, Orion, Black Diamond, Addepar, Schwab, Microsoft Outlook
Product Url :
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Practifi Videos

Practifi Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Practifi. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Practifi Comparisons

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Overall Practifi Reviews

Here's our unbiased review of Practifi. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Practifi Pros and Cons

Practifi FAQs

Practifi does not publish set pricing. Subscriptions are billed annually or quarterly and priced individually per firm; you must contact Practifi's sales team for a quote.

No, Practifi does not offer free trials. It instead provides guided demos and a consultative sales process.

PractifiU is Practifi's on-demand e-learning platform included with a subscription, offering role-specific video and interactive training for advisors, service staff, operations, and administrators.

Yes, Practifi runs on the Salesforce platform, which gives it enterprise-grade infrastructure and access to the wider Salesforce ecosystem.

Practifi is designed for Registered Investment Advisors and wealth management firms of varying sizes, from small teams to large enterprise organizations.