What is Bitly?

Bitly is a link management platform that shortens URLs and turns them into trackable, brandable short links. Businesses and marketers use it to create custom back-half links, generate dynamic QR codes, and build simple link-in-bio landing pages called Bitly Pages, all tracked from a shared analytics dashboard covering both clicks and scans.

Paid plans add branded custom domains, longer analytics history, bulk link creation, mobile deep linking, and team permissions for larger organizations. Bitly screens links and QR codes for malware and phishing at creation and again at click or scan time. It integrates with tools like Zapier, Slack, Salesforce, and Google Sheets, and offers a REST API plus iOS and Android apps for managing links on the go.

Key Features of Bitly

Here are the powerful features that make Bitly stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Custom branded short links with custom back-halves
  • Dynamic and static QR code generation with design customization
  • Link-in-bio landing pages (Bitly Pages)
  • Unified click and scan analytics dashboard with UTM Builder
  • Bulk link and QR code creation with campaign tagging
  • Branded custom domains
  • REST API for developers
  • Link and QR code malware/phishing screening
  • Mobile deep linking on higher tiers
  • Team roles, permissions, and SSO on Enterprise

Bitly Pricing

Here are the pricing plans for Bitly. Choose the plan that best fits your requirements and budget.

Free

Free

5 links/mo, 2 QR codes/mo

Unlimited clicks/scans, basic QR customization, 2 landing pages

Core

$10/month

100 links/mo, 5 QR codes/mo

Billed annually ($120/yr); 30 days of click/scan data, UTM Builder, redirects

Growth

$29/month

500 links/mo, 10 QR codes/mo

$35/mo if billed monthly; complimentary custom domain, 4 months data history, 10 landing pages

Premium

$199/month

3,000 links/mo, 200 QR codes/mo

$300/mo if billed monthly; 1 year data retention, city-level analytics, mobile deep linking, 20 landing pages

Enterprise

Custom

Custom allocations

Dedicated customer success manager, SSO, 99.9% SLA uptime

Bitly Specifications

Get a closer look at the technical specifications and system requirements for Bitly. Find out if it's compatible with your operating system and other software.

Software Tagline :
Short links, QR codes, and landing pages in one connections platform.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • tickets
Integrations :
Zapier, Slack, Salesforce, HubSpot, Mailchimp, Google Sheets, Airtable
Product Url :
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

Bitly Videos

Bitly Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Bitly. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Bitly Comparisons

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Overall Bitly Reviews

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Bitly Pros and Cons

Bitly FAQs

Yes, Bitly's free plan allows 5 links and 2 QR codes per month with unlimited clicks and scans, but limited history and customization.

Yes, custom branded domains are included starting on the Growth plan and above.

Yes, Bitly has iOS and Android apps for creating and managing links and QR codes on the go.

Yes, Bitly provides a REST API for developers to create and manage links, QR codes, and analytics programmatically.

Bitly tracks clicks and scans, with history length, geographic and device-level detail increasing on higher-priced plans.