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Bynder

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AI powered digital asset management platform for enterprise brand consistency

Brand Management Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is Bynder?

Bynder is a cloud based digital asset management platform used by more than 4,000 brands including Puma, Spotify, and TED to store, organize, and distribute marketing and creative content. Founded in 2013 in Amsterdam, the Netherlands, the platform centers on a central asset library, brand guideline portals, and AI powered search that lets teams find files using natural language or a reference image. Bynder has been recognized as a Leader in the Gartner Magic Quadrant for Digital Asset Management.

Beyond core DAM, Bynder offers modular add ons such as Content Workflow, Asset Workflow, Studio, and CX Omnichannel, plus an integration marketplace connecting tools like Adobe Creative Cloud and Sitecore. Pricing is fully custom and quote based, built around user count, storage, and selected modules, with no published price list, making it best suited to mid size and larger marketing teams with dedicated budgets.

Key Features of Bynder

Bynder lists 9 documented features, including Central digital asset library with role based permissions, AI powered natural language and image based search and Brand Guidelines hub for style and usage rules. The list below covers what the product does rather than how it is marketed.

  • Central digital asset library with role based permissions
  • AI powered natural language and image based search
  • Brand Guidelines hub for style and usage rules
  • Creative and Asset Workflow tools for approvals
  • Duplicate Manager to keep the library clean
  • Customizable brand portals for internal and external sharing
  • Analytics on asset usage and performance
  • API and integration marketplace including Adobe InDesign and CMS platforms
  • Single sign on and granular rights management

Bynder Pricing

Bynder lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Based on users, storage, and modules selected

Request pricing

Quote based pricing built around number of users, storage, and which modules are included (DAM, AI, Content Workflow, Asset Workflow, Studio, CX Omnichannel, Analytics).

Bynder Specifications

Bynder is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Adobe Creative Cloud, Adobe InDesign, Sitecore, CMS platforms, Wrike, Salesforce, Marketo, single sign on providers
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
bynder.com

Bynder Videos

Bynder Screenshots

Bynder screenshot 1

Bynder Comparisons

Side by side comparisons of Bynder against 3 other Brand Management Software options listed here.

Bynder
Canto
VS
Bynder
Filecamp
VS
Bynder
Frontify
VS

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Bynder FAQs

No, Bynder uses custom quote based pricing built around user count, storage, and the specific modules selected, so prospective customers need to request a quote.

Bynder supports natural language search and image based search, letting users describe an asset in plain language or upload a reference image to find visually similar files.

Yes, Bynder provides an API and an integration marketplace with connectors for tools such as Adobe InDesign and various content management systems.

Bynder is aimed mainly at mid sized to enterprise marketing and brand teams, including 20 percent of Fortune 500 companies.

Yes, single sign on is included as a standard feature across Bynder packages.