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Brandfolder

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Digital asset management platform for organizing, distributing, and measuring brand assets

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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is Brandfolder?

Brandfolder is a digital asset management platform, founded in Denver, Colorado in 2012 and acquired by Smartsheet in 2020, that helps marketing and creative teams organize, distribute, and measure the performance of brand assets. It continues to operate under the Brandfolder name as part of Smartsheet's content management offering. Assets are organized through flexible custom Sections and Labels, with AI powered tagging and a Brand Intelligence analytics engine surfacing how content is used and performing.

Additional capabilities include a Smart CDN for publishing assets directly to the web, Workspace for managing creative requests, bulk CSV based batch editing, and more than 30 out of the box integrations. Brandfolder is sold on two custom quoted plans, Premium and Enterprise, with Enterprise adding custom automation, granular permissions, and BI reporting connectors; exact prices are not published and require contacting sales.

Key Features of Brandfolder

Brandfolder lists 9 documented features, including Custom Sections and Labels for flexible organization, AI powered tagging and Brand Intelligence analytics and Smart CDN for direct web publishing of assets. The list below covers what the product does rather than how it is marketed.

  • Custom Sections and Labels for flexible organization
  • AI powered tagging and Brand Intelligence analytics
  • Smart CDN for direct web publishing of assets
  • Workspace for managing creative requests and projects
  • Content Automation for generating on demand marketing materials
  • Bulk CSV export, edit, and re-import for batch updates
  • Asset expiration dates and rights management controls
  • Video AI with auto tagging and transcription
  • 30+ pre built integrations

Brandfolder Pricing

Brandfolder lists 2 plans without published figures. Pricing is quoted on request.

Premium

Custom

Contact sales

Includes asset analytics, OCR and document intelligence, bulk upload/update, SSO/SAML, publish/expiration date controls, and Video AI.

Enterprise

Custom

Contact sales

All Premium features plus custom automation, granular permissions, team and brand management, enterprise creative tooling, BI data connector, and vanity URLs.

Brandfolder Specifications

Brandfolder is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
30+ integrations including creative and marketing tools, plus a BI/Insights data connector
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
brandfolder.com

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Brandfolder Screenshots

Brandfolder Comparisons

Side by side comparisons of Brandfolder against 3 other Brand Management Software options listed here.

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Brandfolder FAQs

No, Brandfolder was acquired by Smartsheet in 2020 for 155 million dollars and now operates as part of Smartsheet's content management offering, though it retains the Brandfolder name and product.

Brandfolder sells two custom quoted plans, Premium and Enterprise, with exact prices provided only after contacting sales.

Yes, its Smart CDN feature lets teams publish and serve assets directly across the web.

Yes, Content Automation lets non creative users generate marketing materials like brochures from existing brand assets.

Its Brand Intelligence engine offers asset analytics showing which assets perform best and how they are being used.