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Frontify

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Brand management platform unifying digital asset management and brand guidelines

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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is Frontify?

Frontify is a Swiss brand management platform, founded in 2013 and headquartered in St. Gallen, that combines digital asset management, interactive brand guidelines, and editable templates in one system. Teams use it to store approved assets, publish AI powered guidelines that answer brand questions, and build shareable brand portals with audience specific sub portals for different markets or regions. A built in Brand Assistant helps users locate files and generate on brand content.

Frontify integrates natively with tools such as Adobe Creative Cloud, Figma, Sketch, and various content management systems, and exposes a developer platform for custom builds. Rather than fixed tiers, Frontify prices access based on Monthly Active Users calculated as a six month rolling average, so cost tracks actual platform usage rather than total seats purchased, with quotes issued directly by its sales team.

Key Features of Frontify

Frontify lists 9 documented features, including Digital asset management with tagging and search, AI powered interactive brand guidelines and Editable digital, print, and motion templates. The list below covers what the product does rather than how it is marketed.

  • Digital asset management with tagging and search
  • AI powered interactive brand guidelines
  • Editable digital, print, and motion templates
  • Brand Assistant for AI guided content creation
  • Shareable brand portals with market specific sub portals
  • Built in approval and collaboration workflows
  • Native integrations with Adobe Creative Cloud, Figma, and Sketch
  • Developer platform and API access
  • Enterprise security including SSO and custom permissions

Frontify Pricing

Frontify lists 1 plan without published figures. Pricing is quoted on request.

Custom (MAU based)

Custom

Based on Monthly Active Users

Pricing is calculated from Monthly Active Users using a six month rolling average rather than total seats; quotes are issued after a sales conversation.

Frontify Specifications

Frontify is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Adobe Creative Cloud, Figma, Sketch, InDesign, Slack, Adobe Experience Manager, Monday.com, Magnolia, Sitecore, WordPress, Zapier, Drupal, Highspot
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
frontify.com

Frontify Videos

Frontify Screenshots

Frontify Comparisons

Side by side comparisons of Frontify against 3 other Brand Management Software options listed here.

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Frontify FAQs

Frontify charges based on Monthly Active Users, calculated as a six month rolling average, rather than total licensed seats, and pricing is issued as a custom quote.

Frontify offers AI powered interactive guidelines that let team members get instant answers to brand questions alongside the published style rules.

Yes, organizations can create audience specific sub portals for different markets, regions, or languages while managing them centrally.

Frontify has native integrations with Adobe Creative Cloud, Figma, Sketch, and InDesign, among other tools.

Frontify was founded in 2013 and is headquartered in St. Gallen, Switzerland, with additional offices in New York and London.