What is Thinkific?

Thinkific is a course creation and online learning platform built by Thinkific Labs, a company headquartered in Vancouver, British Columbia, Canada. It lets entrepreneurs, educators, and businesses build and sell online courses, communities, and memberships using a drag-and-drop course builder, along with AI-assisted content tools and a built-in AI teaching assistant. The platform hosts sites directly and includes commerce tools such as checkout, subscriptions, payment plans, and multi-currency support, so creators do not need separate hosting or payment infrastructure.

Plans range from Basic through Grow, plus a custom-priced Plus tier for larger organizations with unlimited communities and API access. All plans include unlimited courses and students, zero Thinkific transaction fees, and a 30-day free trial, though there is no permanent free plan. Thinkific integrates with Stripe, PayPal, Zapier, HubSpot, Salesforce, Google Analytics, and supports SCORM content import.

Key Features of Thinkific

Here are the powerful features that make Thinkific stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Drag-and-drop course builder with AI-assisted content generation
  • Built-in AI teaching assistant (Thinker AI)
  • Learning communities with lesson-level discussions and direct messaging
  • Integrated commerce tools (checkout, subscriptions, payment plans, B2B invoicing)
  • Multi-currency support and automated tax handling
  • Branded native mobile apps for iOS and Android (add-on)
  • SCORM, video, and slide content import
  • Quizzes, assignments, certificates, and structured learning paths
  • Live cohorts and blended learning formats
  • Standard API and webhooks on Grow and Plus plans

Thinkific Pricing

Here are the pricing plans for Thinkific. Choose the plan that best fits your requirements and budget.

Basic

$54/month ($40/month billed annually)

10,000 students, 1 admin account, 100 GB video bandwidth/month

For creators publishing their first course; includes 1 community and 5 digital downloads.

Start

$109/month ($82/month billed annually)

10,000 students, 2 course admins, 200 GB video bandwidth/month

Full commerce tools and unlimited digital downloads; the most popular plan.

Grow

$219/month ($164/month billed annually)

10,000 students, 5 course admins, 400 GB video bandwidth/month, 3 communities

Deeper analytics, more communities, and API/webhook access.

Plus

Custom pricing

Unlimited admins and communities

For high-growth businesses; includes a dedicated customer success team, email white-labeling, and enterprise API access.

Thinkific Specifications

Get a closer look at the technical specifications and system requirements for Thinkific. Find out if it's compatible with your operating system and other software.

Software Tagline :
All-in-one platform for creating, marketing, and selling online courses and communities
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
en
Target Audience :
  • freelancers
  • startups
  • smes
  • enterprises
Available Support :
  • email
  • phone
  • live support
  • tickets
Integrations :
Stripe, PayPal, Zapier, HubSpot, Salesforce, Google Analytics, Meta Pixel, Mailchimp, WordPress, Weglot
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Thinkific Videos

Thinkific Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Thinkific. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Thinkific Comparisons

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Overall Thinkific Reviews

Here's our unbiased review of Thinkific. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Thinkific Pros and Cons

Thinkific FAQs

No, but you can explore the whole platform with a 30-day free trial before paying.

No, Thinkific hosts your site and manages payments and e-commerce for you.

Yes, Basic, Start, and Grow plans can be upgraded, downgraded, or canceled at any time, including during the 30-day trial.

Yes, it can complement a custom-built or WordPress site for a seamless experience.

Thinkific Payments charges a standard 2.9% rate; using third-party processors like Stripe or PayPal may add their own gateway fees.

No, the platform uses AI tools and a drag-and-drop builder so no development experience is needed.