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Thinkific

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All-in-one platform for creating, marketing, and selling online courses and communities

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  • Deployment Cloud Based
  • Starting price $54
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Thinkific?

Thinkific is a course creation and online learning platform built by Thinkific Labs, a company headquartered in Vancouver, British Columbia, Canada. It lets entrepreneurs, educators, and businesses build and sell online courses, communities, and memberships using a drag-and-drop course builder, along with AI-assisted content tools and a built-in AI teaching assistant. The platform hosts sites directly and includes commerce tools such as checkout, subscriptions, payment plans, and multi-currency support, so creators do not need separate hosting or payment infrastructure.

Plans range from Basic through Grow, plus a custom-priced Plus tier for larger organizations with unlimited communities and API access. All plans include unlimited courses and students, zero Thinkific transaction fees, and a 30-day free trial, though there is no permanent free plan. Thinkific integrates with Stripe, PayPal, Zapier, HubSpot, Salesforce, Google Analytics, and supports SCORM content import.

Key Features of Thinkific

Thinkific lists 10 documented features, including Drag-and-drop course builder with AI-assisted content generation, Built-in AI teaching assistant (Thinker AI) and Learning communities with lesson-level discussions and direct messaging. The list below covers what the product does rather than how it is marketed.

  • Drag-and-drop course builder with AI-assisted content generation
  • Built-in AI teaching assistant (Thinker AI)
  • Learning communities with lesson-level discussions and direct messaging
  • Integrated commerce tools (checkout, subscriptions, payment plans, B2B invoicing)
  • Multi-currency support and automated tax handling
  • Branded native mobile apps for iOS and Android (add-on)
  • SCORM, video, and slide content import
  • Quizzes, assignments, certificates, and structured learning paths
  • Live cohorts and blended learning formats
  • Standard API and webhooks on Grow and Plus plans

Thinkific Pricing

Thinkific lists 3 plans, from $54 to $219.

Basic

$54

per month, billed monthly

For experts publishing a first course and building an audience, with unlimited courses and video lessons; $40 per month when billed annually.

Start

$109

per month, billed monthly

Everything needed to sell, engage and grow with full commerce tools, including live cohorts; $82 per month when billed annually.

Grow

$219

per month, billed monthly

Adds deeper analytics, professional support and removes Thinkific branding for Grow-stage businesses; $164 per month when billed annually.

Thinkific Specifications

Thinkific is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Tickets
Integrations
Stripe, PayPal, Zapier, HubSpot, Salesforce, Google Analytics, Meta Pixel, Mailchimp, WordPress, Weglot
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
thinkific.com

Thinkific Videos

Thinkific Screenshots

Thinkific Comparisons

Side by side comparisons of Thinkific against 3 other Learning Management Software options listed here.

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Thinkific FAQs

No, but you can explore the whole platform with a 30-day free trial before paying.

No, Thinkific hosts your site and manages payments and e-commerce for you.

Yes, Basic, Start, and Grow plans can be upgraded, downgraded, or canceled at any time, including during the 30-day trial.

Yes, it can complement a custom-built or WordPress site for a seamless experience.

Thinkific Payments charges a standard 2.9% rate; using third-party processors like Stripe or PayPal may add their own gateway fees.

No, the platform uses AI tools and a drag-and-drop builder so no development experience is needed.