What is Airtable?
Airtable is a cloud-based platform that combines a flexible database with spreadsheet-style views, letting teams build custom applications without writing code. For content and marketing teams, it is commonly used to build editorial calendars and campaign trackers using Grid, Kanban, Calendar, and Timeline views, with automations that move content through review and publishing stages. Bases can include forms for intake requests, file attachments for creative assets, and custom interfaces for stakeholder dashboards.
Founded in 2012 and headquartered in San Francisco, Airtable serves individuals up to large enterprises. It offers a free plan alongside paid Team, Business, and Enterprise Scale tiers, a REST API, native Mac and Windows apps, and iOS and Android mobile apps. Recent updates have added AI-assisted app building and automation features.
Key Features of Airtable
Here are the powerful features that make Airtable stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Calendar, Kanban, Timeline, and Grid views for visualizing and scheduling content and campaigns
- Customizable no-code databases (bases) for building editorial and campaign pipelines
- Automations that trigger status updates, reminders, and notifications as content moves through workflow stages
- Forms for collecting content requests, briefs, or campaign intake from stakeholders
- Real-time collaboration with comments, @mentions, and file attachments on records
- Custom Interfaces for building stakeholder-facing dashboards of campaign or content status
- Integrations with tools like Slack, Google Drive, and social or marketing platforms, plus Zapier
- AI-assisted features for summarizing, drafting, and organizing content within bases
- REST API and scripting extensions for connecting bases to external marketing systems
- Ready-made templates for content calendars, campaign trackers, and editorial workflows
Airtable Pricing
Here are the pricing plans for Airtable. Choose the plan that best fits your requirements and budget.
Free
$0
Up to 5 editors, 1,000 records per base, 1GB attachments per base
Core views, forms, and limited AI credits included
Team
$20/user/month billed annually ($24/user/month billed monthly)
50,000 records per base, 20GB attachments per base
Adds automations and Gantt/Timeline view; new workspaces get a 14-day free trial.
Business
$45/user/month billed annually
125,000 records per base, 100GB attachments per base
Adds admin panel, SSO, and advanced automation actions
Enterprise Scale
Contact sales
Higher record limits, custom to organization
Unlimited workspaces and org units, enterprise key management, audit logs
Airtable Specifications
Get a closer look at the technical specifications and system requirements for Airtable. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- windows
- macos
- ios
- android
- freelancers
- startups
- smes
- agencies
- enterprises
- live support
- training
- tickets
Airtable Videos
Alternatives of Airtable
AlternativesExplore alternative software options that can fulfill similar requirements as Airtable. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Content research and media monitoring platform for content ideas, influencer discovery, and brand mentions.
AI powered content optimization platform that helps teams get discovered on Google and AI chatbots.
Collaborative content workflow and approval platform, formerly GatherContent, now part of Bynder.
Content marketing platform with a vetted creator network built for regulated industries.
Airtable Comparisons
Compare Airtable with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Airtable Reviews
Here's our unbiased review of Airtable. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.