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Buffer

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Social media management software to plan, schedule, and analyze posts across all your channels.

Social Media Management Tools Social Media Marketing Software Social Media Suites
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  • Deployment Cloud Based
  • Starting price $5
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Buffer?

Buffer is a social media management platform that helps individuals, small businesses, and agencies plan, schedule, and publish content across platforms like Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube Shorts, Threads, Bluesky, Mastodon, and Google Business Profiles. It offers a visual content calendar, an AI writing assistant, and a community inbox for managing comments and engagement from one place.

Beyond publishing, Buffer provides analytics to track engagement and reach, along with team collaboration tools like approval workflows, notes, and custom permissions. Founded in 2010 and run as a fully remote company, Buffer is known for its clean interface and straightforward pricing, making it a popular choice for creators and growing teams who want an easy to use alternative to more complex enterprise tools.

Key Features of Buffer

Buffer lists 10 documented features, including Visual drag-and-drop content calendar for scheduling posts across multiple channels, AI Assistant for brainstorming ideas and drafting platform-specific post copy and Community inbox to manage and reply to comments across Facebook, Instagram, LinkedIn, Threads, and Bluesky. The list below covers what the product does rather than how it is marketed.

  • Visual drag-and-drop content calendar for scheduling posts across multiple channels
  • AI Assistant for brainstorming ideas and drafting platform-specific post copy
  • Community inbox to manage and reply to comments across Facebook, Instagram, LinkedIn, Threads, and Bluesky
  • Analytics and custom reports to track engagement, reach, and top-performing content
  • Team collaboration with content approval workflows and custom access permissions
  • Hashtag manager and first-comment scheduling for Instagram
  • Idea/content organization hub for saving and repurposing content
  • Mobile apps for iOS and Android to schedule and manage posts on the go
  • API access for building custom integrations and automations
  • Browser extension for sharing content directly from the web

Buffer Pricing

Buffer lists 2 plans, from $5 to $10.

Essentials

$5

per channel/month

Request pricing

The recommended plan at $5 a month for 1 channel, or $60 billed yearly which saves 2 months.

Team

$10

per channel/month

Request pricing

$10 a month for 1 channel, or $120 billed yearly which saves 2 months.

Buffer Specifications

Buffer is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Live Support
Integrations
Canva, Google Drive, Dropbox, OneDrive, Unsplash, Zapier, IFTTT, Bitly, Feedly, Pocket, WordPress, Claude, ChatGPT, Cursor, and native support for Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profile, Bluesky, Mastodon, and Threads
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
buffer.com

Buffer Videos

Buffer Screenshots

Buffer screenshot 1

Buffer Comparisons

Side by side comparisons of Buffer against 3 other Social Media Management Tools options listed here.

Buffer
CoSchedule
VS
Buffer
Hootsuite
VS
Buffer
Iconosquare
VS

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Buffer FAQs

Yes, Buffer offers a free plan for up to 3 social channels with 1 user, 10 scheduled posts per channel, basic analytics, and limited AI features.

Buffer's paid plans are priced per channel: Essentials costs $5 per month per channel (or $60/channel billed yearly), and Team costs $10 per month per channel (or $120/channel billed yearly). Volume discounts apply for 11+ channels.

Buffer supports Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profile, Bluesky, Mastodon, and Threads.

Yes, Buffer offers a 14-day free trial of its paid plans (Essentials and Team) with no credit card required.

Yes, the Team plan supports unlimited team members with content approval workflows, custom access permissions, and shared notes for collaboration.

Yes, Buffer provides API access on all plans, starting with 1 API key and 3,000 requests per month on the Free plan, scaling up to 5 API keys and 15,000 requests per month on the Team plan.