Act-On
What is Act-On?
Act-On is a marketing automation platform built for midsize and enterprise organizations that want to manage the full customer lifecycle rather than just generate leads. It supports automated engagement programs across email, SMS, social media, web, direct mail, and events, combined with lead scoring, segmentation, and website visitor tracking.
The platform includes AI features such as predictive lead scoring, adaptive send-time optimization, AI content generation, and natural language data analysis for reporting. Act-On integrates natively with CRM systems like Salesforce, Microsoft Dynamics, SugarCRM, and NetSuite, and connects to other systems through APIs, webhooks, and iPaaS tools like Zapier.
Key Features of Act-On
Here are the powerful features that make Act-On stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Visual customer journey builder with conditional logic and triggers
- Multi-channel campaigns across email, SMS, social media, web, and direct mail
- AI-powered predictive lead scoring and audience insights
- Adaptive send-time optimization for email
- Website and landing page visitor tracking with intent reporting
- Native bidirectional CRM integrations (Salesforce, Dynamics, SugarCRM, NetSuite, Zendesk)
- Dynamic forms, landing pages, and pre-built email templates
- Account-based marketing tools (add-on)
- AI-powered advanced analytics and attribution reporting
- Data Bridge connector for API/webhook integration with ERP and other systems
Act-On Pricing
Here are the pricing plans for Act-On. Choose the plan that best fits your requirements and budget.
Professional
$900/month
~2,500 active contacts emailed per month (scales with volume)
Requires annual contract. Includes marketing automation, engagement programs, visitor tracking, lead scoring, segmentation, email templates, analytics dashboards, AI predictive lead score, AI audience insights, and standard email support.
Enterprise
Custom
Custom contact volume
Requires annual contract. Includes all Professional features plus CRM integration, Data Studio for advanced reporting, account-based marketing with 2x user accounts, and premium support.
Act-On Specifications
Get a closer look at the technical specifications and system requirements for Act-On. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- smes
- enterprises
- agencies
- phone
- training
- tickets
Act-On Videos
Act-On Screenshots
Alternatives of Act-On
AlternativesExplore alternative software options that can fulfill similar requirements as Act-On. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
All-in-one CRM software for marketing, sales, and customer support built for small businesses and startups.
Email marketing software with drag and drop design, AI writing tools, and CRM based automation
All in one marketing platform and managed services for small businesses, built by Madwire.
Act-On Comparisons
Compare Act-On with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Act-On Reviews
Here's our unbiased review of Act-On. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.