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Act-On

Verified

Lifecycle marketing automation platform for multi-channel customer journeys across email, SMS, social, and web

All-in-One Marketing Software Marketing Automation Software
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  • Deployment Cloud Based
  • Starting price $900
  • Free trial Not offered
  • Best for SMEs, Enterprises, Agencies

What is Act-On?

Act-On is a marketing automation platform built for midsize and enterprise organizations that want to manage the full customer lifecycle rather than just generate leads. It supports automated engagement programs across email, SMS, social media, web, direct mail, and events, combined with lead scoring, segmentation, and website visitor tracking.

The platform includes AI features such as predictive lead scoring, adaptive send-time optimization, AI content generation, and natural language data analysis for reporting. Act-On integrates natively with CRM systems like Salesforce, Microsoft Dynamics, SugarCRM, and NetSuite, and connects to other systems through APIs, webhooks, and iPaaS tools like Zapier.

Key Features of Act-On

Act-On lists 10 documented features, including Visual customer journey builder with conditional logic and triggers, Multi-channel campaigns across email, SMS, social media, web, and direct mail and AI-powered predictive lead scoring and audience insights. The list below covers what the product does rather than how it is marketed.

  • Visual customer journey builder with conditional logic and triggers
  • Multi-channel campaigns across email, SMS, social media, web, and direct mail
  • AI-powered predictive lead scoring and audience insights
  • Adaptive send-time optimization for email
  • Website and landing page visitor tracking with intent reporting
  • Native bidirectional CRM integrations (Salesforce, Dynamics, SugarCRM, NetSuite, Zendesk)
  • Dynamic forms, landing pages, and pre-built email templates
  • Account-based marketing tools (add-on)
  • AI-powered advanced analytics and attribution reporting
  • Data Bridge connector for API/webhook integration with ERP and other systems

Act-On Pricing

Act-On lists one plan, at $900.

Professional

$900

per month

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A platform for the energetic marketer with unlimited access to the complete marketing automation program, listed at $900 per month for 2,500 contacts a month.

Act-On Specifications

Act-On is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
  • Agencies
Support
  • Email
  • Phone
  • Training
  • Tickets
Integrations
Native CRM integrations with Salesforce, Microsoft Dynamics 365, SugarCRM, Oracle NetSuite, and Zendesk Sell. iPaaS connectivity via Zapier and Integrately. Data Bridge connector for API/webhook integration with ERP, product management, and financial platforms. Add-ons include SMS marketing and transactional email.
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
act-on.com

Act-On Videos

Act-On Screenshots

Act-On screenshot 1

Act-On Comparisons

Side by side comparisons of Act-On against 3 other All-in-One Marketing Software options listed here.

Act-On
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Act-On
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Act-On
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Act-On FAQs

Act-On uses an active contacts pricing model, meaning you pay based on the number of contacts you actually email each month rather than your total database size. The Professional plan starts around $900/month for approximately 2,500 active contacts, and Enterprise pricing is custom quoted.

No. Act-On does not offer a self-service free trial or free plan. Prospective customers must book a personalized demo through the website or by phone.

Act-On offers native, bidirectional integrations with Salesforce, Microsoft Dynamics 365, SugarCRM, Oracle NetSuite, and Zendesk Sell, plus API and webhook connectivity for other systems.

Yes. A planned acquisition of Act-On by Banzai International, announced in January 2025, fell through in June 2025 after Banzai's funding fell through. Act-On remains an independently operated, privately held company headquartered in Portland, Oregon.

Act-On supports automated multi-channel marketing campaigns across email, SMS, social media, web, direct mail, and events, all coordinated through a visual journey builder.

Yes. Act-On includes AI-powered predictive lead scoring, adaptive send-time optimization, AI content generation, audience insights, and natural language data analysis for marketing reporting.