Mailchimp
What is Mailchimp?
Mailchimp is an email and SMS marketing platform owned by Intuit, used by businesses to create, send, and track marketing campaigns. It provides a drag and drop email builder, pre-designed templates, audience segmentation, and marketing automation flows that trigger messages based on customer behavior. The platform also includes landing pages, sign-up forms, a built-in marketing CRM, and generative AI tools for writing subject lines and campaign copy.
Beyond email, Mailchimp supports SMS marketing, retargeting ads, transactional emails, and reporting on opens, clicks, and revenue. It connects with over 300 third-party applications, including Shopify, WooCommerce, WordPress, and Salesforce, making it popular with small businesses, ecommerce stores, and marketing teams that want campaign creation and audience management in one platform.
Key Features of Mailchimp
Here are the powerful features that make Mailchimp stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Drag-and-drop email builder with pre-designed templates
- Marketing automation flows triggered by customer behavior
- Audience segmentation and tagging
- Landing pages and sign-up forms
- SMS marketing (add-on/included depending on plan)
- A/B and multivariate testing
- Generative AI content and subject line assistance
- Built-in marketing CRM and customer profiles
- Campaign performance analytics and reporting
- 300+ native integrations including Shopify, WooCommerce, WordPress, and Salesforce
Mailchimp Pricing
Here are the pricing plans for Mailchimp. Choose the plan that best fits your requirements and budget.
Free
Free
Up to 250 contacts, 500 emails/month (250/day)
1 user seat, 1 audience, basic templates, single-step welcome automation, basic reporting, email support for first 30 days only
Essentials
$13/month
Starts at 500 contacts, scales up to 50,000; monthly sends = 10x contact limit
3 user seats, 3 audiences, A/B testing, branded templates, 4-step automation flows, 24/7 chat and email support. Price increases as contact count grows.
Standard
$20/month
Starts at 500 contacts, scales up to 100,000; monthly sends = 12x contact limit (minimum 6,000/month)
5 user seats, 5 audiences, advanced automation (up to 200 flows), predictive segmentation, multivariate testing, custom-coded templates. Price increases as contact count grows.
Premium
$350/month
Starts at 10,000 contacts, scales up to 200,000; monthly sends = 15x contact limit (up to 150,000/month)
Unlimited user seats and audiences, phone and priority support, dedicated onboarding specialist, advanced multivariate testing. Price increases as contact count grows, up to roughly $1,600/month at 200,000 contacts.
Mailchimp Specifications
Get a closer look at the technical specifications and system requirements for Mailchimp. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- freelancers
- startups
- smes
- agencies
- live support
- phone
Mailchimp Videos
Mailchimp Screenshots
Alternatives of Mailchimp
AlternativesExplore alternative software options that can fulfill similar requirements as Mailchimp. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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Mailchimp Comparisons
Compare Mailchimp with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Mailchimp Reviews
Here's our unbiased review of Mailchimp. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.