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Virtuous

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What is Virtuous?

Virtuous is a cloud-based nonprofit CRM focused on personalized donor engagement at scale, combining constituent records, gift and pipeline tracking, and marketing automation that triggers outreach based on a donor's giving behavior and preferences. Add-on modules include Virtuous Raise for online giving, Virtuous Momentum as an AI fundraising agent, and Virtuous Volunteer for volunteer management.

Virtuous offers two plan tiers, Platform for organizations raising up to $5 million annually and Enterprise for those raising more, but does not publish specific prices; interested organizations must request pricing through a demo. There is no free plan, and pricing details require direct contact with Virtuous sales.

Key Features of Virtuous

Here are the powerful features that make Virtuous stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Constituent records with relationship mapping
  • Gift tracking and fundraising pipeline management
  • Behavior-based marketing automation
  • Wealth, demographic, and engagement-based prospect research
  • Custom dashboards and business intelligence tools
  • Customizable online donation forms and giving pages
  • Virtuous Raise online giving module
  • Virtuous Momentum AI fundraising agent
  • Virtuous Volunteer management module
  • Revenue diversification across individual, corporate, and grant giving

Virtuous Pricing

Here are the pricing plans for Virtuous. Choose the plan that best fits your requirements and budget.

Platform

Custom

orgs with fundraising revenue up to $5M/year

Free Trial

Core Virtuous CRM+ plan; pricing requires a quote

Enterprise

Custom

orgs with fundraising revenue over $5M/year

Free Trial

Higher tier for larger nonprofits; pricing requires a quote

Virtuous Specifications

Get a closer look at the technical specifications and system requirements for Virtuous. Find out if it's compatible with your operating system and other software.

Software Tagline :
Responsive fundraising CRM with marketing automation and AI-powered donor insights
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • smes
  • enterprises
Available Support :
  • email
  • phone
  • live support
  • training
Integrations :
QuickBooks Online, Mailchimp, Zapier, Microsoft Power BI, Double the Donation, Deluxe Payment Exchange
Product Url :
https://virtuous.org
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Virtuous Videos

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Overall Virtuous Reviews

Here's our unbiased review of Virtuous. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Virtuous Pros and Cons

Virtuous FAQs

No, Virtuous does not publish specific prices on its website. Organizations must request pricing through a demo request, and plans are split into Platform and Enterprise tiers based on annual fundraising revenue.

No, Virtuous does not offer a free plan, and a public self-serve free trial is not advertised; a demo request is required.

It is an AI-powered fundraising agent add-on within the Virtuous platform designed to surface fundraising opportunities and automate parts of donor outreach.

Virtuous is generally positioned for mid-sized nonprofits, roughly $500K to $5M in annual revenue, that need marketing automation and predictive analytics, with an Enterprise tier for larger organizations.

Yes, through the separate Virtuous Volunteer module alongside the core CRM.