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Virtuous

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Responsive fundraising CRM with marketing automation and AI-powered donor insights

Fundraising software Nonprofit CRM Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is Virtuous?

Virtuous is a cloud-based nonprofit CRM focused on personalized donor engagement at scale, combining constituent records, gift and pipeline tracking, and marketing automation that triggers outreach based on a donor's giving behavior and preferences. Add-on modules include Virtuous Raise for online giving, Virtuous Momentum as an AI fundraising agent, and Virtuous Volunteer for volunteer management.

Virtuous offers two plan tiers, Platform for organizations raising up to $5 million annually and Enterprise for those raising more, but does not publish specific prices; interested organizations must request pricing through a demo. There is no free plan, and pricing details require direct contact with Virtuous sales.

Key Features of Virtuous

Virtuous lists 10 documented features, including Constituent records with relationship mapping, Gift tracking and fundraising pipeline management and Behavior-based marketing automation. The list below covers what the product does rather than how it is marketed.

  • Constituent records with relationship mapping
  • Gift tracking and fundraising pipeline management
  • Behavior-based marketing automation
  • Wealth, demographic, and engagement-based prospect research
  • Custom dashboards and business intelligence tools
  • Customizable online donation forms and giving pages
  • Virtuous Raise online giving module
  • Virtuous Momentum AI fundraising agent
  • Virtuous Volunteer management module
  • Revenue diversification across individual, corporate, and grant giving

Virtuous Pricing

Virtuous lists 2 plans without published figures. Pricing is quoted on request.

Platform

Custom

orgs with fundraising revenue up to $5M/year

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Core Virtuous CRM+ plan; pricing requires a quote

Enterprise

Custom

orgs with fundraising revenue over $5M/year

Request pricing

Higher tier for larger nonprofits; pricing requires a quote

Virtuous Specifications

Virtuous is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
Integrations
QuickBooks Online, Mailchimp, Zapier, Microsoft Power BI, Double the Donation, Deluxe Payment Exchange
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
virtuous.org

Virtuous Videos

Virtuous Screenshots

Virtuous screenshot 1

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Virtuous FAQs

No, Virtuous does not publish specific prices on its website. Organizations must request pricing through a demo request, and plans are split into Platform and Enterprise tiers based on annual fundraising revenue.

No, Virtuous does not offer a free plan, and a public self-serve free trial is not advertised; a demo request is required.

It is an AI-powered fundraising agent add-on within the Virtuous platform designed to surface fundraising opportunities and automate parts of donor outreach.

Virtuous is generally positioned for mid-sized nonprofits, roughly $500K to $5M in annual revenue, that need marketing automation and predictive analytics, with an Enterprise tier for larger organizations.

Yes, through the separate Virtuous Volunteer module alongside the core CRM.