ROLLER

ROLLER is venue management software for attractions, published as an all-in-one solution covering online and in-venue selling, ticketing, point of sale, memberships, waivers and guest experience, aimed at growing attraction businesses.

Digital waivers appearing alongside ticketing is the detail that identifies the intended venues, and it is more consequential than it sounds.

Trampoline parks, climbing centres, adventure attractions and similar venues require every participant to sign a liability waiver, and doing that on paper at the door is the single worst point in the operation. Families arrive, queue, complete forms on clipboards for each child, and the entry point congests at exactly the busiest moments. The waiver is also the document that matters most if an injury occurs, and paper forms are frequently illegible, incomplete or unfindable a year later when they are needed.

Collecting waivers online at booking removes the queue entirely and produces a searchable record tied to the visit, which is both an operational improvement and a genuine risk management one.

Memberships as a first-class capability reflects how these venues actually make money. Attraction economics depend heavily on repeat visits, and converting a family who visited once into an annual pass holder changes the revenue per household substantially while also smoothing the cash flow that seasonality otherwise makes difficult.

Combining online and in-venue selling in one system addresses the reconciliation problem that separate systems create, where a venue cannot easily tell whether capacity was sold online or at the door, and cannot manage capacity limits across both.

Pricing is published on a pricing strategy page but no figure was captured, so confirm current rates with the vendor.