PRWeb

PRWeb distributes press releases through a platform backed by PR Newswire's network, with tiers distinguished by reach and by whether an expert editorial team reviews the release. Editorial review as a paid tier rather than a standard step tells a buyer something useful about the category.

Most press releases are badly written, and a distribution service will send whatever it is given. A release that reads like marketing copy is discarded by every journalist who opens it, so the distribution reaches thousands of inboxes and produces nothing, which is how businesses conclude the channel does not work.

The tiers reflect what is actually being sold at each level. Basic buys search engine visibility, meaning the release exists online and is findable. Standard adds editorial review and a stated forty eight hour turnaround, and Advanced targets influencer visibility, which is a different objective again.

Pricing is published at one hundred and twenty dollars for Basic, two hundred and forty five for Standard and three hundred and sixty for Advanced. Per release pricing suits an organisation issuing news occasionally, which is most of them, and avoids the subscription that only a frequent publisher would ever recover value from.