Newswire.com

Newswire.com distributes press releases across three published tiers describing progressively wider reach: an entry Starter plan for affordable visibility, a Basic plan for broader audience reach, and a Feature plan promising full scale national exposure.

Describing tiers by reach rather than by feature is the correct framing for this category, because reach is what is genuinely being bought. The mechanics of submitting a release are identical at every price; what differs is which networks and outlets the release is pushed to.

The considerable jump from three hundred and ninety nine dollars to nine hundred and sixty five dollars raises the question a buyer should ask before paying it. National exposure is worth that to a company whose news is genuinely of national interest and worth nothing to one announcing a routine product update, and the release itself determines which of those it is.

Pricing is published at three hundred and ninety nine dollars for Starter, six hundred and fifty nine for Basic and nine hundred and sixty five for the Feature tier. That transparency is welcome in a market where the alternative is a sales conversation about a package that cannot be compared against anything else.