Momence

Momence is a management platform for studios, gyms, spas and dance schools, built around a specific argument: that the value is not in scheduling but in automating the customer lifecycle around it. The company describes putting backend admin on autopilot so owners get back to the work they actually want to do.

The automation is targeted at the points where studios lose money. Momence automates taking bookings, closing new leads, converting introductory offers into memberships, and nurturing members who are at risk of cancelling. That last one is the hardest to do manually and the most valuable, since a cancelled membership is far more expensive than the discount that would have retained it.

Scheduling covers classes and appointments in one place, with memberships and packs created inside the platform, schedules embeddable on a studio's own website, and high-converting landing pages provided. Communication runs through a single source of truth combining two-way SMS, email and in-app messaging, with hyper-segmentation of customer lists for targeted outreach and newsletters. Automated sequences handle customer communication, client interactions and staff task management.

Physical operations are covered too. A point of sale handles in-person sales with a contactless card reader and retail product inventory tracking, which matters for studios selling merchandise and refreshments alongside classes. Staff management provides customizable permission levels and payroll report generation. Pricing is published, with a Pro plan at $60 per month for growing businesses prioritising cost efficiency, and higher tiers from $199 per month.