The Studio Director

The Studio Director is management software catering specifically to dance studios and gymnastics businesses. Its most useful characteristic for a buyer is transparency: the pricing is fully published, banded by student count, and shows a substantial discount for using the vendor's payment processing.

Recital and performance management is where the product earns its specialisation. Performances can be organised, ticket sales handled and recitals charged for, and the event planning feature automatically orders performances to avoid back-to-back conflicts, which is exactly the scheduling problem a dance studio faces when the same dancers appear in multiple numbers. General-purpose class software does not solve that.

Communication includes text and email to individuals or groups, drip marketing that runs automatically for birthdays, prospects and new students, custom templates and email open tracking. A parent portal lets students enrol online, view their account and schedule, register for classes, request a trial or makeup class, access documentation, purchase inventory and pay, all at times that suit families rather than office hours.

Payments are held on file as card or bank details in a secure PCI-compliant database so checkout stays quick while keeping the studio out of scope for handling card data directly. Class locations can include a virtual class link that students launch straight from the customer portal. Pricing runs by student count: 0 to 100 students is $65 per month for software only or $39 with payments, 101 to 250 is $119 or $79, 251 to 500 is $169 or $119, and 501 to 1000 is $199 or $149.