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Gupshup

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Conversational AI platform for WhatsApp, SMS and RCS marketing, commerce and support automation.

Cloud Communication Platform
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  • Deployment Cloud Based
  • Starting price Pay per message
  • Free trial Not offered
  • Best for Startups, SMEs, Agencies

What is Gupshup?

Gupshup is a San Francisco headquartered conversational messaging platform, founded in 2004, that lets businesses run marketing, commerce and support conversations over WhatsApp, SMS, RCS and Instagram through a single API and no-code bot builder. Its Conversational Cloud includes autonomous AI agents, a proprietary ACE language model, and an AI co-pilot that suggests replies and summarizes conversations, alongside Shopify integrations for in-chat commerce.

On its self-serve WhatsApp plan, Gupshup charges a flat 0.001 US dollar fee per outbound template or session message plus WhatsApp's own per-message fee billed at Meta's rates, with utility messages inside a 24-hour service window currently free. There is no published free plan; enterprise customers negotiate volume-based pricing. Gupshup says it serves over 50,000 businesses including Netflix, HSBC and Flipkart, processing more than 120 billion messages annually.

Key Features of Gupshup

Gupshup lists 9 documented features, including WhatsApp Business Platform messaging (official BSP), Autonomous AI agents for sales, marketing and support and Proprietary ACE LLM for conversational automation. The list below covers what the product does rather than how it is marketed.

  • WhatsApp Business Platform messaging (official BSP)
  • Autonomous AI agents for sales, marketing and support
  • Proprietary ACE LLM for conversational automation
  • Omnichannel messaging: WhatsApp, SMS, RCS, Instagram
  • No-code bot and flow builder for conversational campaigns
  • AI co-pilot with suggested replies and conversation summaries
  • Shopify and e-commerce integrations for WhatsApp commerce
  • Self-serve, pay-per-message API access
  • Automated drip marketing campaigns with trigger-based messaging

Gupshup Pricing

Gupshup lists 2 plans without published figures. Pricing is quoted on request.

Self-Serve

Pay per message

Request pricing

$0.001 Gupshup fee per outbound template/session message plus WhatsApp’s own per-message fee at Meta’s rates; voice calls $0.0001/second; utility messages within a 24-hour window are free.

Enterprise

Custom

Request pricing

Negotiated volume-based markup and rates for high-volume businesses.

Gupshup Specifications

Gupshup is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Transaction
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
  • Training
Integrations
Shopify, Salesforce, Zendesk, WhatsApp Business Platform, Instagram
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
gupshup.io

Gupshup Videos

Gupshup Screenshots

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Gupshup FAQs

On the self-serve plan Gupshup charges a flat 0.001 USD Gupshup fee per template or session message, plus WhatsApp's own per-message fee billed at Meta's actual rates; utility messages sent within a 24-hour service window are free.

Gupshup does not publish a general free plan; new users start on a self-serve pay-as-you-go plan and enterprise customers negotiate volume-based rates with sales.

WhatsApp, SMS, RCS, Instagram messaging and voice calls, unified through one conversational cloud platform and API.

No, its self-serve plan lets startups and SMEs start on WhatsApp with pay-per-message pricing, while enterprise plans with dedicated support suit larger organizations.

Gupshup says it serves over 50,000 businesses including Netflix, HSBC, Flipkart and Disney, processing more than 120 billion messages a year.