Butter Payments

Butter Payments is failed payment recovery software for subscription companies. Its machine learning technology optimises recovery of failed payments, which the vendor says leads to 10 percent or more ARR growth. The company calls failed payments a hidden threat to a subscription business and says it acts the moment a payment fails with a per-payment approach, processing each failed payment individually rather than in batches.

For each failure Butter deciphers hundreds of data points about the decline and pairs them with the customer's business details to choose the best retry strategy. It integrates directly with the payment processor and the subscription management platform, working with commercial stacks such as Stripe and Recharge as well as custom platforms built in-house, and says its system is designed with the highest security standards. Butter's data scientists will analyse a company's current payment health, evaluate the financial impact of failed payments, assess the current retry strategy and project the revenue recovery and ROI.

The company says it drives 56 percent more recurring revenue for subscription brands, and a customer quote credits recovered customers with 2x more revenue each because saving a customer from involuntary churn extends lifetime value. It serves B2C, B2B, SaaS and ecommerce subscription companies. A pricing page exists but no rates appear on the captured page.