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Boulevard

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Booking and POS platform for salons, medspas and spas, not plastic-surgery-exclusive

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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Freelancers, SMEs

What is Boulevard?

Boulevard is honest to name for what it actually is: booking and scheduling software built for the wider beauty and wellness category, naming Salon, Medspa, Spa, Barber, Nail and Massage as the businesses it serves. Medspa is one of six named verticals rather than the primary focus, so a plastic surgery practice evaluating Boulevard is adopting a booking platform built around appointment-based self-care generally rather than clinical aesthetic care specifically.

Where it earns a place in this category is Precision Scheduling, giving clients a modern self-booking experience while optimising the calendar, and an all-in-one POS system built for beauty and wellness brands rather than adapted from generic retail checkout software. For a medspa whose priority is booking experience and payments rather than clinical charting, Boulevard's beauty-and-wellness focus (versus a generic scheduling tool) is the relevant advantage; a practice needing clinical EMR functionality will need a dedicated aesthetic EMR alongside or instead of it.

Key Features of Boulevard

  • Offer modern self-booking to clients
  • Optimize the calendar with Precision Scheduling
  • Process payments through an all-in-one POS
  • Run marketing and loyalty programs
  • Serve salons, medspas, spas and barbershops
  • Support appointment-based self-care businesses
  • Take a self-guided salon product tour
  • Build client experience around beauty and wellness
  • Scale across thousands of businesses nationwide
  • Focus on booking rather than clinical EMR

Boulevard Pricing

Custom

Custom

Demo-led; quoted per location

Boulevard does not publish pricing on the page reviewed. Evaluation runs through a requested demo.

Boulevard Specifications

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • SMEs
Support
  • Email
  • Live Support
  • Tickets
Integrations
Payment processors, marketing and loyalty platforms
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
joinblvd.com

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Boulevard FAQs

Boulevard is booking, scheduling and POS software for the beauty and wellness industry, serving salons, medspas, spas, barbers, nail and massage businesses.

No, medspa is one of six named verticals it serves; it is a general beauty-and-wellness booking platform rather than a clinical aesthetic EMR.

Boulevard's named self-booking and calendar optimisation feature, aimed at giving clients a modern booking experience.

No, it focuses on booking, POS and client experience; a practice needing clinical EMR functionality would need a dedicated aesthetic EMR alongside or instead of it.

Medspas and beauty businesses whose priority is booking experience and payments, rather than plastic surgery practices needing deep clinical documentation.