Booksy

Booksy is an appointment booking platform for hair, barbering, nails, skin care, brows and lashes, massage, makeup, wellness and spa, braids and locs, tattoos, medical aesthetics, hair removal, home services, piercing, pet services and health and fitness, combining a consumer discovery marketplace with business management tools.

Being a marketplace first is the trade a shop accepts when it adopts Booksy, and it should be understood clearly rather than discovered later. The platform brings clients who are searching for a service rather than for a specific business, which is genuine new demand, and those clients are shown alternatives alongside the shop they booked.

The breadth of service categories is what makes the marketplace work, since a consumer who books a haircut and then finds their nail technician and their massage on the same application has a reason to keep opening it, and that habit is what generates the discovery traffic the businesses are paying for.

For a shop with an established client base the calculation is different from a new one: an existing client who rebooks through the marketplace is a client the shop already had, so the value depends on how much of the booking volume is genuinely new. Booksy publishes a list-your-business route separate from the consumer site. Rates are not published on the captured pages.