Nightwatch

Nightwatch tracks search engine rankings alongside citations in AI assistants, presenting both in one view. Around the rank tracker sit citation intelligence, white label reporting, keyword research, a content writer, prompt research, site audit, Looker Studio output, an MCP server and a search simulator. Pricing is published by tier.

Unifying rankings and citations is the product's argument and it rests on a claim worth testing: that a position in Google shapes visibility in ChatGPT, Claude, Gemini and Perplexity. Assistants draw heavily on what ranks, so the two are related rather than independent, and a team watching only one of them cannot tell whether a change in AI mentions followed a change in search position or happened for some other reason. Reporting them together makes that link visible.

Citation intelligence answers a narrower question that ordinary rank tracking cannot: whether an assistant recommends the brand by name when a user asks for a recommendation. That is a different outcome from ranking for a keyword, and for many categories it is now the outcome that produces the enquiry.

The search simulator addresses a persistent problem in this work, which is that a marketer's own logged in, personalised results are not what a stranger sees, so checking rankings by hand is unreliable.