Fresha

Fresha is a booking and business platform for salons, barbers, medspas and wellness studios, combining a consumer marketplace with subscription software charged per bookable team member, plus card processing, marketing messages and payment routing for independent practitioners.

Separating the subscription from the marketplace commission is the clearest pricing structure in this category and it lets a business choose what it is actually buying. The software is charged per bookable team member, while clients who discover the business through the Fresha marketplace carry a one-time commission on that first booking rather than an ongoing cut.

Charging a one-time commission rather than a recurring one on marketplace clients is the fairer arrangement and it is worth noting explicitly, because a platform that takes a percentage of every subsequent visit is charging repeatedly for an introduction it made once.

Payment routing directly from clients to independents is a specific and unusual capability that matters for multi-practitioner venues, since a salon renting chairs should not be receiving and then redistributing other people's money, which creates both a cash flow problem and a tax question. Card processing rates are published separately for online and in-person transactions.