Tracksuit

Tracksuit provides continuous brand tracking for marketers, delivering brand funnel metrics and insights in an always-on dashboard rather than as periodic research reports.

Affordability is the explicit proposition and it identifies a genuine gap in the market. Traditional brand tracking is slow, expensive and delivered as a study, which puts it out of reach of every brand below a certain size and reduces it to an annual event for many above it. A marketing team that cannot measure brand awareness continuously is left arguing from performance metrics that capture only the bottom of the funnel, which is how brand budgets get cut in a downturn.

Tracksuit frames the problem through the questions marketers actually ask, and they are recognisable: entering a new market and guessing which customers and channels to focus on, worrying about a competitor with no way to tell if they are a real threat, spending heavily without being able to explain what moved the needle, and facing a board that wants return on investment when all that exists is lagging metrics and instinct.

Tracking the full brand funnel rather than awareness alone is what makes it usable for strategy, showing where people drop between knowing a brand, considering it and choosing it, and category context puts those numbers against competitors so a flat month can be read correctly as a whole category slowing. There is a specific agency offering, reflecting that agencies need the same evidence to justify their own work. Rates are not published; Tracksuit quotes per brand and market after a demo.