i360

i360 provides voter and consumer data, predictive models and grassroots outreach tools for political campaigns, alongside a separate commercial product line applying the same data assets to consumer intelligence.

Running political and commercial businesses from one data foundation is the structural position and it is a sensible use of the asset. The underlying work of building and maintaining a national individual-level database with demographic, behavioural and contact attributes is the same regardless of whether the buyer wants to reach voters or customers, and campaigns are seasonal while commercial demand is not, so the second business smooths a revenue cycle that would otherwise peak every two years.

Modelling is what turns raw data into targeting. i360 Models and survey research together produce the scores that tell a campaign which voters are persuadable, which are reliable supporters who simply need reminding to vote, and which are not worth contacting at all. That distinction governs how a limited budget is spent, and getting it wrong means spending the whole programme talking to people who were never going to move.

The grassroots tool set covers i360 Call, i360 Grassroots and i360 Text for direct contact, with i360 Site Builder, i360 Action, i360 Events, i360 Contact Officials and i360 Vote extending into websites, advocacy actions, event management and voter mobilisation. iKE is an AI audience builder, the i360 Portal is the main workspace, and political analytics handles visualisation. Digital segments push audiences to advertising platforms. New plans and pricing are referenced on the site but rates are not published.