GRUBBRR

GRUBBRR publishes self-ordering kiosks alongside a line buster, contactless ordering, an order progress board, self checkout, a kitchen display system, digital menu boards and drive through capability.

Publishing the kitchen display alongside the ordering kiosk is the detail that shows this is built by people who understand restaurants, because the kiosk is the easy half.

A self-ordering kiosk increases order accuracy and average order value, which is well established: customers add items they would not ask a person for, and they take longer to decide without a queue building behind them socially. That much is straightforward.

The difficulty appears in the kitchen. Kiosks increase order volume and change its rhythm, arriving in bursts rather than paced by how fast a cashier can work. A kitchen that was keeping up with a queue at the counter can be overwhelmed by the same customers ordering simultaneously from four kiosks, and the customer experience becomes worse rather than better despite the ordering being smoother.

A kitchen display sequenced properly is what absorbs that, and a deployment that installs kiosks without addressing the kitchen produces faster ordering and longer waits.

The order progress board addresses the customer's side of the same problem, since a customer who ordered at a kiosk has no cashier to ask and needs to know their order exists and where it is.

Drive through and digital menu boards extend the same ordering data to the other channels a quick service restaurant runs, which matters because menu changes and pricing must be consistent everywhere at once.

Pricing is published with an $18 figure alongside a demo request route.